WEBVTT 00:00:00.000 --> 00:00:07.920 Music. 00:00:08.782 --> 00:00:14.782 Your podcast and YouTube blog covering the German startup scene with news. 00:00:13.360 --> 00:00:19.120 Music. 00:00:15.042 --> 00:00:17.702 Interviews, and live events. 00:00:19.782 --> 00:00:23.742 Hello and welcome everybody. This is Joe from StartupRate.io, 00:00:23.842 --> 00:00:28.842 your startup podcast and YouTube blog from Germany, the authority on GSA startups. 00:00:29.122 --> 00:00:34.542 Today, I don't have necessarily a entrepreneur here with me, 00:00:34.602 --> 00:00:37.422 or that is not the main focus of today's interview. 00:00:37.762 --> 00:00:41.962 Because I welcome Stefan here with me. Hey, welcome. Hello, hello. 00:00:43.082 --> 00:00:48.082 Happy to have you here. We may tell our audience that you are the brain behind 00:00:48.082 --> 00:00:55.202 one of our partnerships called modernIQs.com, where people can create SEO articles. 00:00:55.602 --> 00:01:01.042 And so we thought, maybe it's a good idea to show the people not only who's 00:01:01.042 --> 00:01:05.982 behind it, but also how to do that. That's why we're not going into your very 00:01:05.982 --> 00:01:09.562 long and extensive career as an entrepreneur. 00:01:09.962 --> 00:01:14.582 We rather go directly into the tool that is your brainchild. 00:01:14.742 --> 00:01:20.022 Can you tell us a little bit how you got the idea and what you want to achieve with it? 00:01:20.162 --> 00:01:25.642 And then we'll go through an article that you'll actually do for me on a test account. 00:01:25.642 --> 00:01:31.162 And then we can talk about what's important there and also a few factors many 00:01:31.162 --> 00:01:35.582 people don't have in mind, because I learned from you, the speed of a website is important. 00:01:35.762 --> 00:01:40.462 That's why Startup Radio would need to work on the internal linking and stuff 00:01:40.462 --> 00:01:42.882 like this. So the stage is all yours. 00:01:44.242 --> 00:01:51.902 Thank you. Thank you. So look, I had multiple old projects. One was appcolumbus.com. 00:01:52.122 --> 00:01:56.222 And that was a platform for software as a service tools, right? 00:01:56.722 --> 00:02:01.922 And so I got paid when I had a lot of people clicking my links, right? 00:02:02.642 --> 00:02:08.222 And so I was creating blog articles and I had Google Search Console installed. 00:02:08.222 --> 00:02:12.422 So I saw how much traffic was coming in and it was like, yeah, 00:02:12.522 --> 00:02:19.442 well, it wasn't too much, but it was like, so I had a reach on Google of a thousand 00:02:19.442 --> 00:02:21.922 people in a month, right? 00:02:22.282 --> 00:02:27.082 So, and I was creating those blog articles and it took me like, I don't know, maybe. 00:02:28.387 --> 00:02:37.647 Two to four hours per article and when i was i think i think i actually had 69 articles. 00:02:38.387 --> 00:02:45.827 Before i used ai tools to create text to put it on so you have to imagine this 00:02:45.827 --> 00:02:52.467 is like we're talking about a page for software as a service tool and by the 00:02:52.467 --> 00:02:57.387 time i had 69 articles on i i used this AI and generate a text. 00:02:57.527 --> 00:03:01.707 So what I was doing is I was creating a description, a feature block, 00:03:01.867 --> 00:03:05.387 and a summary for every tool. 00:03:05.607 --> 00:03:11.727 And I did those in one day. So in one day, I was creating 69 descriptions, 00:03:12.047 --> 00:03:14.927 69 feature blocks, and 69 summaries. 00:03:15.347 --> 00:03:19.847 And I put the text on to this platform on this day as well. 00:03:20.047 --> 00:03:26.247 And I could see, just like Almost the next day, it started to come up. 00:03:26.447 --> 00:03:30.187 And one week later, I saw, wow, traffic is going up. 00:03:30.547 --> 00:03:35.367 And it actually went like 130x in one or two months. 00:03:35.687 --> 00:03:44.667 So that means two months later, I had 130,000 reach on Google per month. 00:03:45.067 --> 00:03:51.507 And I was like, okay, so now I didn't know that blog articles can get you so 00:03:51.507 --> 00:03:59.087 much, so much more reach and traffic than, you know, my social media activities combined it. 00:03:59.447 --> 00:04:04.887 So that was like at least 10 times more. I have one question here because a 00:04:04.887 --> 00:04:11.247 lot of people will go out there with their startup and have a very neat. 00:04:11.687 --> 00:04:13.227 Clean, orderly website. 00:04:13.407 --> 00:04:17.127 Maybe they have a blog, most don't. And if they do have a blog, 00:04:17.267 --> 00:04:21.667 they have like every four weeks something posted on there. 00:04:22.107 --> 00:04:24.607 We recommend them to do a little bit more. 00:04:25.578 --> 00:04:31.258 Look, Google has one of the strongest things, Google and search, 00:04:31.358 --> 00:04:33.698 I guess every search engine is kind of following Google. 00:04:34.418 --> 00:04:37.938 So that's called eat. So you're showing your expertise. 00:04:38.778 --> 00:04:43.078 The better you cover your topic with high quality, insightful content, 00:04:43.098 --> 00:04:48.958 the better Google sees you as an expert in the field. 00:04:49.078 --> 00:04:54.478 And the more Google sees you as an expert in the field, the more it sends you traffic. Right. 00:04:55.078 --> 00:04:59.018 So to do that, I mean, look, I always have the sentence saying, 00:04:59.158 --> 00:05:04.098 if you have a website without blog articles, it's like having a supermarket without products. 00:05:04.118 --> 00:05:06.858 You can walk in, but there's nothing to buy or see there. 00:05:07.038 --> 00:05:09.538 So why should people walk in? It's the same with Google. 00:05:09.898 --> 00:05:16.078 Why should Google, I give you a very simple example for, let's say, a restaurant, right? 00:05:16.298 --> 00:05:20.078 Well, let's say a cocktail bar. So you have a cocktail bar somewhere in town 00:05:20.078 --> 00:05:26.398 and nobody, everybody has a website, but nobody has recipes for cocktails on their website. 00:05:26.718 --> 00:05:31.618 So if somebody is searching for, you know, Long Island iced tea, 00:05:32.198 --> 00:05:34.478 whatever, Long Island, Manhattan or whatever, 00:05:35.398 --> 00:05:42.098 and you're the only restaurant that has content to show, who's Google going to send the traffic to? 00:05:42.378 --> 00:05:46.738 It's like Google won't send people into an empty supermarket. 00:05:47.758 --> 00:05:52.678 So, right? So this is why you should have a lot of content. 00:05:53.078 --> 00:05:56.478 Like the more content you have, the more Google sees you as an expert, 00:05:56.478 --> 00:05:59.518 if it is high quality, right? 00:05:59.698 --> 00:06:06.858 So only ChatGPT, you have to be way more lucky if you only have text. 00:06:07.158 --> 00:06:13.278 And, you know, like what our system does is automating hundreds of steps you 00:06:13.278 --> 00:06:14.638 usually need to do by hand. 00:06:14.778 --> 00:06:18.358 So that's part of the quality. Yeah. 00:06:19.618 --> 00:06:24.598 For example, which steps? Because I know a lot of people out there have Gemini, 00:06:24.698 --> 00:06:28.838 Claude, or ChatGPT access, and they're tempted to do this by themselves. 00:06:30.038 --> 00:06:36.678 Well, so something ChatGPT does, for example, already is a headline structure. 00:06:36.858 --> 00:06:43.698 So if you have a blog article, you're only supposed to have one H1 headline. 00:06:44.398 --> 00:06:48.478 So that's the title headline, right? And then the subheadlines H2, 00:06:48.558 --> 00:06:51.738 H3, and in the correct structure. 00:06:51.898 --> 00:06:53.798 So if your blog article has –. 00:06:57.636 --> 00:07:03.436 In h1 and h3 and then in h2 this is not making sense right so it's like it needs 00:07:03.436 --> 00:07:07.616 to be clean structure that's the headline structure that's one out of i don't 00:07:07.616 --> 00:07:10.556 know maybe 200 ranking factors, 00:07:11.096 --> 00:07:16.476 you you gotta have a table of contents your images need to be small you have 00:07:16.476 --> 00:07:21.096 need to have multiple images they need to be small so the site is loading fast 00:07:21.096 --> 00:07:24.596 they need to have alternative image texts that the name, 00:07:24.736 --> 00:07:29.976 I mean, even, even just the images are hours of work, finding the right one, 00:07:30.156 --> 00:07:33.776 resizing the, the reducing the size, 00:07:34.036 --> 00:07:38.336 finding, uh, renaming it correctly, uploading it to your website, right? 00:07:38.556 --> 00:07:44.496 All this stuff we automate and the stuff like plagiarism checks and so on, 00:07:44.596 --> 00:07:45.676 which nobody really does. 00:07:46.036 --> 00:07:48.956 And if you have plagiarism on your website, Google is 00:07:48.956 --> 00:07:52.516 not gonna like you yeah that is 00:07:52.516 --> 00:07:55.396 one of the reasons why we do um what we 00:07:55.396 --> 00:07:58.256 do different articles at first we've been on medium 00:07:58.256 --> 00:08:01.836 but we've been not very happy um also 00:08:01.836 --> 00:08:05.496 with the results we've been getting there because they're more and more focused 00:08:05.496 --> 00:08:12.176 on monetizing the website where on the other hand we have been we have been 00:08:12.176 --> 00:08:19.296 seeing less and less traffic there even though our podcast has grew to considerable size. 00:08:19.496 --> 00:08:24.056 We have like 2.5 million impressions just in the first half of this year, 00:08:24.136 --> 00:08:26.856 and that was totally not reflected in our Medium blog. 00:08:27.036 --> 00:08:31.336 So we thought that kind of keeps people away. 00:08:31.636 --> 00:08:35.896 So far, our website has shown that this was the case, at least for us. 00:08:36.136 --> 00:08:40.636 And therefore, we first completely stopped Medium. 00:08:40.816 --> 00:08:47.376 But now we're doing kind of a wrap-up, easier version on medium.com also to 00:08:47.376 --> 00:08:52.476 keep the people who are following us there kind of abreast of what we're doing 00:08:52.476 --> 00:08:54.756 in our normal podcast episodes. 00:08:55.036 --> 00:09:00.056 Yeah. So the second part of why I did this is healthline.com. 00:09:00.636 --> 00:09:05.756 And healthline.com is like the golden standard of high quality content. 00:09:06.096 --> 00:09:10.776 And that's what we're trying to reproduce automatically. So they are getting 00:09:10.776 --> 00:09:18.136 200 million monthly website visitors by only by like mostly they don't spend advertising money. 00:09:18.276 --> 00:09:20.996 As far as I know, the only thing they really do is blogging. 00:09:21.776 --> 00:09:25.196 So, so that's like, that's the thing what you have to consider is like, 00:09:25.776 --> 00:09:28.056 if you have a lot of high quality content. 00:09:29.432 --> 00:09:35.312 The chances are that you get millions of visitors monthly without paying so 00:09:35.312 --> 00:09:39.752 that that was that was the goal always like create a blog article in 10 seconds 00:09:39.752 --> 00:09:41.472 that has healthline quality, 00:09:42.512 --> 00:09:49.452 i see you see and that's when you came up with modern accuse if i look into your, 00:09:49.992 --> 00:09:54.092 linkedin profile you're working on the project for a little bit over two years 00:09:54.092 --> 00:10:00.832 now is that how long it took for you to to really create that tool Well, 00:10:01.492 --> 00:10:08.612 we're still like, so automating, automating 200 ranking factors is, 00:10:08.712 --> 00:10:11.992 is it's still a work in progress. 00:10:12.532 --> 00:10:18.412 So the next big thing is going, we're going to integrate internal linking and 00:10:18.412 --> 00:10:26.692 like a heck of a lot of stuff. But yeah, most of the time was developing and improving the quality. 00:10:26.952 --> 00:10:31.912 So every ranking factor we automate, the quality improves the average quality. 00:10:33.267 --> 00:10:39.367 I see. So let us show everybody who's listening to this. 00:10:39.567 --> 00:10:44.847 We're now going on your Modern IQs website. And there you basically show us 00:10:44.847 --> 00:10:54.427 just one tiny little example of what this thing can do. and then we go like generating a blog post. 00:10:54.727 --> 00:10:59.787 Everybody knows if you use the affiliate link from celebrate.io down here in 00:10:59.787 --> 00:11:06.387 the show notes, you'll get two free SEO articles a month from your modern IQs. 00:11:06.547 --> 00:11:11.967 And now let's show us how to do that before we get into how to do more with the tool. 00:11:12.747 --> 00:11:19.507 Yeah, okay. So this is a register site. I already created an account and I'm 00:11:19.507 --> 00:11:20.847 just going to quickly sign in. 00:11:22.487 --> 00:11:25.727 So, here we go. That's the account creation page. 00:11:25.927 --> 00:11:31.547 Now we click on blog articles, and this is the blog article generator. 00:11:32.087 --> 00:11:38.547 So basically, the thing what you got to do is every website has one or several main topics. 00:11:38.887 --> 00:11:43.127 In your case, we have prepared some information already. 00:11:43.727 --> 00:11:46.447 So that so what you want to 00:11:46.447 --> 00:11:49.427 focus on now what you want to create a lot of content 00:11:49.427 --> 00:11:52.567 for is the main topic become a podcast 00:11:52.567 --> 00:11:55.747 advertiser right so this 00:11:55.747 --> 00:11:59.027 is what comes in here and then we have so this 00:11:59.027 --> 00:12:01.767 is basically this field you only need to 00:12:01.767 --> 00:12:04.767 fill out once for hundreds or maybe even thousands 00:12:04.767 --> 00:12:09.087 of articles you want to create then the 00:12:09.087 --> 00:12:13.067 second field is the blog article category everybody don't 00:12:13.067 --> 00:12:18.907 forget to change this when you change the category because otherwise well this 00:12:18.907 --> 00:12:24.247 the content will still be okay but the ai might get a little confused right 00:12:24.247 --> 00:12:32.707 so the category here is how to start podcast advertising right and then we have created right, 00:12:33.915 --> 00:12:40.595 Prepared headlines and background information. 00:12:41.835 --> 00:12:44.415 So, okay. 00:12:46.215 --> 00:12:52.115 So what's important here? This background information field, 00:12:52.135 --> 00:12:58.275 this is where you tell the AI what general direction you want the content to be about. 00:12:58.535 --> 00:13:05.355 This is not 100% necessary. If you have a cocktail bar, if you have a restaurant, 00:13:05.575 --> 00:13:10.315 if you want to create a blog article for chicken teriyaki Amsterdam, right? 00:13:10.855 --> 00:13:17.735 If your headline is best chicken teriyaki Amsterdam, this is not really needed 00:13:17.735 --> 00:13:22.515 to tell the AI what is chicken teriyaki, right? 00:13:22.995 --> 00:13:33.035 It can do it. But in your case, obviously, we're trying to create expert quality 00:13:33.035 --> 00:13:35.615 content, expert insights and so on. 00:13:35.735 --> 00:13:43.135 And that's why telling it what kind of direction, what the article should talk 00:13:43.135 --> 00:13:48.615 about, what core ideas should be in the article, this is what you have to fill in here. 00:13:48.835 --> 00:13:53.375 I recommend always something like a couple of sentences. This is your perfect. 00:13:54.915 --> 00:13:59.135 We may tell our audience that when we started with all that stuff, 00:13:59.275 --> 00:14:04.675 I gave you something like almost a whole blog article and basically you said 00:14:04.675 --> 00:14:07.555 way too much, way too much. You stick to five sentences. 00:14:08.275 --> 00:14:13.615 It helps. Look, I guess it helps to be more specific. 00:14:13.795 --> 00:14:17.055 But the thing is, this is supposed to be a one-click tool, right? 00:14:17.255 --> 00:14:20.535 So it's not really, in most cases, it's not needed. 00:14:20.775 --> 00:14:25.075 Like this is a perfect format here. I was creating lots and lots of articles 00:14:25.075 --> 00:14:29.595 with a couple of sentences of background information, telling the AI something 00:14:29.595 --> 00:14:34.375 like, write the article around this idea. 00:14:34.595 --> 00:14:37.875 And then I describe what I want inside the article. 00:14:38.035 --> 00:14:41.775 And so it takes the combination of the website topic, the category, 00:14:41.975 --> 00:14:47.075 the headline, and the background info to create what you want and fast. 00:14:47.655 --> 00:14:52.835 So we can do this now. So I did now set up WordPress. 00:14:53.495 --> 00:14:58.755 To set up this takes one minute and we have a description, a tutorial video below here. 00:14:59.775 --> 00:15:05.735 So that's done very easy. And now we create the article. I got to choose the language as well. 00:15:06.639 --> 00:15:10.319 Here we go. And now the system takes like one or two minutes. 00:15:10.919 --> 00:15:18.479 We are going to switch to OpenAI 101 quite soon. 00:15:18.639 --> 00:15:23.599 And then the article creation will be longer again, but it will be more higher 00:15:23.599 --> 00:15:25.599 quality, even higher quality. 00:15:26.099 --> 00:15:35.279 So give the system a bit of time because there is hundreds of things running 00:15:35.279 --> 00:15:38.039 in the background now, and it takes a little bit, right? 00:15:38.139 --> 00:15:42.499 This is not an app which you click and, you know, it does a little thing. 00:15:42.599 --> 00:15:45.959 This is like 20 hours of human work which are happening now. 00:15:46.779 --> 00:15:54.739 So it takes a little bit. Yeah. So you tell the tool it's going to produce this 00:15:54.739 --> 00:15:59.679 blog post and then if you have a WordPress website, you can then instantly, 00:15:59.879 --> 00:16:01.139 when you give it the credentials, 00:16:01.659 --> 00:16:07.759 instantly go into your WordPress management view and can basically publish it 00:16:07.759 --> 00:16:08.759 right from there, right? 00:16:09.359 --> 00:16:14.939 Yeah, true. So I have set up WordPress now, and this is taking one minute. 00:16:15.179 --> 00:16:21.259 We have a tutorial video below here, and the article should be created now as well. Here we go. 00:16:21.559 --> 00:16:27.259 So let me just quickly preview. What you can see here now is that's the headline, right? 00:16:27.399 --> 00:16:30.759 This is my fake test account. That's my fake test website. 00:16:31.139 --> 00:16:34.659 And here we have the table of contents, are clickable 00:16:34.659 --> 00:16:38.319 and everything headline structure is perfect then you 00:16:38.319 --> 00:16:41.359 have image layout and everything already 00:16:41.359 --> 00:16:44.599 um and you know the 00:16:44.599 --> 00:16:49.419 article length is is something which is in the what we think is the golden spot 00:16:49.419 --> 00:16:56.179 is like above 1000 words but below crazy amounts which this is not needed in 00:16:56.179 --> 00:17:02.999 the future anymore so this is how an article looks like and basically all you gotta do is 00:17:03.119 --> 00:17:06.859 if you want to create the second article, 00:17:07.159 --> 00:17:09.239 is exchange the headline, 00:17:09.599 --> 00:17:11.659 exchange the background information. 00:17:12.139 --> 00:17:15.359 I usually do this by dictating into my Mac. 00:17:15.559 --> 00:17:21.659 This is an advantage as well. So it's possible to do this in like 10 seconds 00:17:21.659 --> 00:17:23.559 or maybe in a minute, right? 00:17:24.319 --> 00:17:28.939 And that's really the purpose of the tool. How fast can you create something 00:17:28.939 --> 00:17:30.439 like 10 articles or something? 00:17:30.699 --> 00:17:35.219 So the use case, right? And if you are a small business, like a cocktail bar, 00:17:35.459 --> 00:17:39.239 you can create 1,000 articles in one hour. 00:17:40.290 --> 00:17:46.790 So because it's not necessary, let's say a hundred articles in five minutes or 10, right? 00:17:47.010 --> 00:17:53.350 All you got to do is like enter the headline. Like I always suggest recipes 00:17:53.350 --> 00:17:56.550 because people would like to, would look for recipes. 00:17:56.930 --> 00:18:02.250 So Long Island iced tea recipe, Berlin, right? 00:18:02.910 --> 00:18:09.850 Yeah. And like five variations for each season plus a Christmas version. 00:18:09.850 --> 00:18:12.830 Something like that yeah and then people people 00:18:12.830 --> 00:18:15.870 look for the recipe once because they want to do that do 00:18:15.870 --> 00:18:18.870 it themselves and the next time they're like ah i'm 00:18:18.870 --> 00:18:21.610 i don't have the ingredients let's go to the bar which bar should we 00:18:21.610 --> 00:18:25.250 go to right this this kind of thing yeah so it's 00:18:25.250 --> 00:18:28.170 it's it's a fast tool right the upload even just 00:18:28.170 --> 00:18:30.870 reducing image size and uploading this to your 00:18:30.870 --> 00:18:33.630 website and linking everything up and selecting the images and 00:18:33.630 --> 00:18:37.630 so on this is like crazy amount of work yeah how 00:18:37.630 --> 00:18:41.530 many images do you think is optimal for a 00:18:41.530 --> 00:18:44.530 blog post well it can 00:18:44.530 --> 00:18:48.130 it depends on the length of of the post but um 00:18:48.130 --> 00:18:51.270 uh five to ten images are 00:18:51.270 --> 00:18:54.070 aren't like one image is if you don't 00:18:54.070 --> 00:18:57.310 have an image that the chances are drastically reduced 00:18:57.310 --> 00:19:03.090 for it to rank if you have one image it's like the absolute absolute bare minimum 00:19:03.090 --> 00:19:08.370 but um google likes to see this right i mean look we like to see this as well 00:19:08.370 --> 00:19:14.810 we like to see something in between so so everything looks more pleasant right and um. 00:19:15.630 --> 00:19:22.710 Yeah so um if you have more images don't hurt as long as the size is very small 00:19:22.710 --> 00:19:27.490 and that for the loading time of the article is fast if the loading time is 00:19:27.490 --> 00:19:30.130 slow there's nothing you can do I see. 00:19:30.890 --> 00:19:35.110 That's something my website suffers from. And that's something I really have to work on. 00:19:35.250 --> 00:19:40.710 But it takes a lot of like redoing a website that's not yet completely done. 00:19:40.930 --> 00:19:42.890 So that may take some time. 00:19:43.270 --> 00:19:48.630 People may know that I work really crazy hours from 8am to 10pm, like almost every day. 00:19:48.810 --> 00:19:53.250 And if you then add another layer of work, that's quite a lot. 00:19:53.250 --> 00:20:00.230 So I'll work with the two, but it'll take some time until I can really relaunch 00:20:00.230 --> 00:20:04.450 the site in a way that is really good. 00:20:04.950 --> 00:20:07.270 But thank you for the tip. 00:20:08.341 --> 00:20:12.141 Yeah, sure. And, you know, especially for somebody like you, right? 00:20:12.501 --> 00:20:18.681 You could possibly, if you would want to create like a second episode every 00:20:18.681 --> 00:20:24.261 week or so, you could just use our content idea generator to get ideas for single 00:20:24.261 --> 00:20:25.821 person episodes, right? 00:20:25.821 --> 00:20:31.201 Where you don't interview somebody, you just talk about some topic. 00:20:31.441 --> 00:20:36.461 And with this here, right, you can create hundreds and hundreds and hundreds 00:20:36.461 --> 00:20:38.541 of topics in seconds. Yeah. 00:20:38.921 --> 00:20:42.301 So our philosophy is really always the one-click thing. 00:20:43.221 --> 00:20:49.001 Make it very easy, very fast, very scalable. Yeah. It's not a play around tool. 00:20:49.141 --> 00:20:50.361 It's a get shit done tool. 00:20:50.821 --> 00:20:56.381 Yeah. And in terms of total amount, You said at one point, like when you have 00:20:56.381 --> 00:20:59.281 one, two, three, four, five articles, Google doesn't care. 00:20:59.501 --> 00:21:04.861 Where is the critical area right now as we're speaking mid of October 2024? 00:21:05.501 --> 00:21:11.321 Where is like the midpoint when you start to become relevant to Google if you're 00:21:11.321 --> 00:21:17.441 talking like about one or two certain related topics there? 00:21:18.921 --> 00:21:23.641 Can you elaborate this? I'm not sure what you mean. The thing is, 00:21:23.781 --> 00:21:29.441 if you have like one article, there is an almost zero probability that you get additional visitors. 00:21:29.721 --> 00:21:37.741 How many articles would you need to really start a kickstart getting more traffic? 00:21:39.361 --> 00:21:46.281 It's this is something i i have to say i i don't i don't know the more there's two factors um, 00:21:47.061 --> 00:21:52.521 so so i give you an example on on those 69 articles i had on appcolumbus.com 00:21:52.521 --> 00:22:00.821 there was one article that made 80 of the traffic right so 80 was coming from one out of 70. 00:22:01.861 --> 00:22:05.201 Um so so the point is the more 00:22:05.201 --> 00:22:08.221 articles you have the higher the chances are that 00:22:08.221 --> 00:22:13.681 you get the one that is ranking extremely well right and and this is then getting 00:22:13.681 --> 00:22:22.561 the most traffic but also everything is going to rank better the the more the 00:22:22.561 --> 00:22:25.981 more you cover your topic right the more you show. 00:22:26.241 --> 00:22:33.001 So for example, as a coach, a coach, coach always wants to show expertise, 00:22:33.341 --> 00:22:35.041 right? Everybody kind of wants to show expertise. 00:22:35.301 --> 00:22:40.981 So if you, if you would go on a website of a coach, for example, 00:22:41.181 --> 00:22:43.281 and you would see his topic. 00:22:44.314 --> 00:22:50.354 Sorted by category and every category you click in you see 50 or 100 articles 00:22:50.354 --> 00:22:55.314 right then you would be like wow this guy knows everything google is kind of 00:22:55.314 --> 00:22:59.414 the same and um so if the quality is is, 00:22:59.914 --> 00:23:05.234 good enough and the loads load time is fast enough then um the this is like 00:23:05.234 --> 00:23:10.414 a factor that ranks everything better yeah so the better you you cover it you 00:23:10.414 --> 00:23:15.474 have like a double and use that because I've seen this over and over. 00:23:16.214 --> 00:23:20.934 Startups do have a podcast where it's very, very easy now to get a transcript. 00:23:21.214 --> 00:23:24.874 And you always said in my articles, you've been a little bit jealous because 00:23:24.874 --> 00:23:30.514 those transcripts set you apart. Plus you can work with those transcripts as 00:23:30.514 --> 00:23:35.034 a basis to develop not only one good article, but many good articles, right? 00:23:36.334 --> 00:23:39.474 I'm addicted. I'm addicted to seeing our 00:23:39.474 --> 00:23:42.814 tool creating articles from podcast 00:23:42.814 --> 00:23:46.394 transcripts i i did one yesterday with 00:23:46.394 --> 00:23:51.834 a new with a new factor we we automated and it was it was referencing the last 00:23:51.834 --> 00:23:58.214 name of the podcast guest i think 50 times in the article so it's like extreme 00:23:58.214 --> 00:24:06.154 in-depth quality content done with in one click basically is I love to see this. Yeah. 00:24:07.654 --> 00:24:13.674 And there are a lot of tools out there who can really, really do a good transcript. 00:24:14.414 --> 00:24:17.934 Sometimes it's a little bit screwed up because in our podcast, 00:24:18.294 --> 00:24:22.014 we are shifting at least for names for certain topics. 00:24:22.054 --> 00:24:26.134 We're shifting a few words into German that hugely screws up every translation 00:24:26.134 --> 00:24:28.674 software because they cannot jump between languages. 00:24:28.774 --> 00:24:33.654 But basically, we'll get a very, very decent result by now. 00:24:33.894 --> 00:24:38.554 When I started out with Chris doing the startup news, instead of startup rate.io, 00:24:39.214 --> 00:24:45.414 we got like star ballroom dancing.com or something that happened in the past quite frequently. 00:24:48.581 --> 00:24:53.501 I remember one tool. It was like one of the very first iterations of Google. 00:24:53.501 --> 00:24:58.841 It did this ballroom dancing, plus it always called me Jerome. Yeah. 00:25:00.521 --> 00:25:06.061 I think ChatGPG is doing the best job with translation currently. 00:25:06.321 --> 00:25:09.461 I think it's even better than Depot and so on. 00:25:10.781 --> 00:25:13.841 Can you also use it to do transcript? You can, right? 00:25:14.741 --> 00:25:18.441 I'm not sure, actually. But one thing I wanted to say before I forget, 00:25:18.561 --> 00:25:23.321 when it comes to transcripts, the name's got to be in the transcript, right? 00:25:23.601 --> 00:25:26.761 The transcript needs to show who is talking currently. 00:25:27.081 --> 00:25:32.121 Then this is getting high quality, very, very high quality. 00:25:32.801 --> 00:25:36.301 Look, for example, in our interviews, also in the show notes of this one, 00:25:36.441 --> 00:25:41.421 I'll have Stefan with his full name, with his company and his title every time he speaks there. 00:25:41.561 --> 00:25:44.101 So that's what we try to do. Yeah. 00:25:45.281 --> 00:25:48.121 Great. Stefan, it was a pleasure having you here. 00:25:48.381 --> 00:25:52.821 We did record a lot of time because we've both been pretty, pretty tired. 00:25:53.021 --> 00:25:54.801 It's Friday late afternoon. 00:25:55.261 --> 00:25:58.801 Our editor will have to do a hell of a job to get this straight. 00:25:59.301 --> 00:26:02.681 But nonetheless, thank you very much. It was a pleasure talking to you. 00:26:03.081 --> 00:26:06.181 And everybody who would like to learn more, down here in the show notes, 00:26:06.181 --> 00:26:12.101 you can sign up for moderniqs.com with our affiliate link, plus learn more about 00:26:12.101 --> 00:26:13.321 you on your LinkedIn profile. 00:26:14.321 --> 00:26:19.161 Thanks for having me. My pleasure. Have a good day. Bye-bye. You too. Ciao, ciao. 00:26:18.640 --> 00:26:26.000 Music. 00:26:24.081 --> 00:26:33.361 That's all, folks. Find more news, streams, events, and interviews at www.startuprad.io. 00:26:33.861 --> 00:26:35.881 Remember, sharing is caring. 00:26:36.400 --> 00:26:49.429 Music.