WEBVTT

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Welcome to StartupRed.io, your podcast and YouTube blog covering the German

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startup scene with news, interviews and live events.

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Music.

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Hello and welcome everybody. This is Joe from StartupRed.io coming to you,

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bringing you another awesome interview, this time from a healthcare startup based in Heidelberg.

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But first, I'd like to welcome Carl. Hey, how you doing?

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Great, great. Thank you so much for the invitation and for the opportunity to

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share the company and what we're doing at Precises.

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Appreciate it. Exactly. Talking about Precises, we'll soon get into this, but first,

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let's talk a little bit about you and the people who can see this,

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see that you are not in your 20s anymore, if I may be able to say that.

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Can you a little bit introduce yourself? What you've done before,

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including but not limited to, we talked before,

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staying in Singapore, doing a lot of medical stuff and even getting an MBA from

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the University of Chicago Booth School of Business.

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Yeah. So I've been in the medical device field for the last 20 plus years.

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And I actually started in the medical device just after completing my executive MBA with Booth.

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I was at the time based in Barcelona and that then transitioned me into medical device.

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And I spent time with Guidant back at the time, a very well-known cardiac rhythm management company.

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And did sales and field technical work, supporting implants in that,

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and then moved into marketing, but in the specialized area of upstream marketing.

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What that means is basically new product development and evaluation of new approaches

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to addressing disease. In this particular case, sudden cardiac death and heart failure.

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From there, I actually moved over to into St.

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Jude Medical and in that case moved at the time from the U.S.

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To Belgium, where I spent 11 years within St.

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Jude doing a variety of different roles in both marketing and commercial,

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everything and also in different divisions.

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So I spent time in the electrophysiology division, as well as cardiac rhythm

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management and neuromodulation.

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Most of those in commercialization of new products or products entering the market in Europe.

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And then with neuromodulation, a focus on the international side and not only

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marketing, but also then going into sales leadership and running sales for a

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period of time in Europe.

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For the entire division, but then migrating into a sales-specific role in DBS

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or deep brain stimulation.

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I then moved...

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St. Jude was acquired by Abbott, and I moved from there to Singapore,

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as you mentioned earlier, and spent three years as the regional marketing lead

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for cardiac rhythm management in Singapore and for the Asia-Pacific region.

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And then in 2021, moved over to the U.S.

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To take on a global role, global downstream marketing.

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So responsible for all commercialization of new and novel cardiac rhythm management products.

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That included new implantable cardiac monitors, as well as leadless pacemakers,

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both the single chamber and dual chamber leadless pacemakers,

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before joining Precisis this fall. So that's a little bit about my background.

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You have gotten around quite a bit. I've seen here Barcelona,

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Brussels, New Jersey, Singapore, and Austin, Texas.

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So did you always move around with your family?

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Yes. So from the very early stages, my wife and I decided we liked living and

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managing in different cultures.

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And so we we endeavor to find positions where where we could realize that from

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a professional standpoint,

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I find it very interesting to to manage the complexity of doing business in

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different cultures with different health reimbursement systems,

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different payer systems.

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And so that really keeps me engaged and interested and just the aspect of living

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and learning in different cultures and also raising the family.

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To have the experience of different cultures. And I have three sons,

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and two of them were born over the seas. One of them was born in the U.S.

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So, you know, a lot of international experience with them as well and exposure.

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Do they also speak French? Yeah.

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One of them speaks French. The other two actually speak Mandarin.

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Fei-Jang Hao. Very good.

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For me, I've also lived in many different places. and it's kind of like from

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every place I took some food with me from my time in China.

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I know it's not really Beijing food, but the big chicken plate,

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Dapanji, I took some food with me from a time in Spain, from a time in the US.

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Is it also the same stuff for you that you have certain dishes that remind you

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of certain places? Yeah, absolutely.

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You know, in Belgium, it's the traditional brasserie food that you get,

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mulfrit or waterzooie, very, very traditional Belgian dishes, which we truly love.

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And we have our favorite brasserie that we always go to in Brussels.

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In Singapore, it was chicken and rice. But because Singapore is also very multicultural

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and has a lot of other cuisines,

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we would also gravitate towards things like katsu curry, so Japanese katsu curry or even ramen, right?

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So and then, you know, recently in Austin, we like, of course,

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the barbecue in Austin is some of the best in the world.

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And so and we're living near a very famous barbecue restaurant.

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And and so that that is also something we really enjoy. But we we always are

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looking for that diversity in food.

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And it's a big part of it's a big part of why we like being in different cultures as well.

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We do have a lot of European executives, entrepreneurs, founders,

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co-founders, company owners here.

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How did Precises manage? I assume first they found you through a very highly paid headhunter.

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But how did they convince you to take over this job?

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Yeah, so I had been in discussions with them previously.

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And then there was about a year-long pause in the discussions.

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But they were moving Angela Liedler, who was the founding CEO of the organization,

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was looking to retire and still be involved, but in a different capacity.

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And she started to search for her successor.

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And we had continued to be in contact off and on.

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And we were reconnected and we decided to have a discussion around the opportunity.

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And then I had been following the the move from the the early phase development

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to the commercialization phase with a lot of interest on on social media and

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watching what they were doing.

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And and they they seem to be gaining some really good momentum.

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And also their their published clinical results and their future clinical results

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were really, really looking quite exciting. So that got me very interested.

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And then for me, it's it's what are we treating and is there a patient need?

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And because it really any therapy that I'm looking at, that's that's for me,

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first and foremost, and very important.

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I really feel that it's important to have an impact.

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And for me, what I'm doing tied to where the patient need is and what what the

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unmet need is and if we can address that need. We are addressing a real need

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in those patients who don't respond to drug therapy.

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And need an alternative to resection or other more interventional type procedures.

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Or that might end up on another drug regime instead of getting some sort of a stimulation.

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So that to me was really exciting about it. The technology was exciting.

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And then I also was meeting the other leaders in the organization,

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I think, and the team, right?

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So we have about 35 people across the team. And the team is,

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you know, everyone from scientists to engineers to salespeople.

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And we have a cumulative knowledge and medical device of over 250 years, right?

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So it's really deeply, it's deeply seated in great experience,

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and a lot of energy and the executive team, meeting them and making sure that

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there was a really good synergy between me and them was really important.

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And so it was very easy decision on my side to take this opportunity and run with it. I see.

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You've been already talking about stimulations. You've been already talking

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about somehow about the main idea.

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Can you tell us what the main product of Precises is and And what it is used for?

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So it's really the world's first minimally invasive brain pacemaker to treat

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what we call drug refractory epilepsy, focal epilepsy.

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And it's called the EASY system and it stands for the Epicranial Application

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of Stimulation Electrodes for Epilepsy.

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So that's the name EASY.

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And the name is great because it really pays homage to how they've approached this.

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It's a minimally invasive procedure relative to other procedures that would

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be used to treat this type of indication.

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And it's using novel stimulation

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forms or waveforms to treat or what we call reduce the excitation or the excitement

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of the different areas in the brain that can cause focal epilepsy.

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So that's really at the core what it's about. And the technology is twofold.

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One, it's the electrodes. So we have an electrode, what we call an electrode array.

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And that's a series of five electrodes in about a five centimeter ring.

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And those electrodes allow for a very unique stimulation pattern.

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And actually, we can modulate those two different stimulation patterns.

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And that's where the treatment comes in. And then the control of that,

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the other expertise and area that we have is around the control.

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So the device, so the device that goes into the patient that's connected to

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the lead has very specialized controls to be able to do these different stimulation modes.

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So that's a little bit on the technical aspect behind the product.

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I had to smile when you started out talking about what the product is for because

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for everybody without a medical background, you could have said blah,

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blah, shabla, blah, ding, dong. It would have had the same effect.

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So basically, we're talking about avoiding epilepsy here. What do you talk about or minimizing?

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Minimizing. So we're not curative in a sense. what we're doing is we're reducing

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the excitation of these focal areas, so the excitement.

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And by that, we can reduce the number of seizures that a patient may have that

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is suffering from focal epilepsy.

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We have some patients who are 100% seizure-free, but that is not the primary aim.

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The primary aim is to reduce by 50% or more from what we call a baseline.

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So they take a baseline of their seizures per month. And we want to see a reduction

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of that greater 50% or greater to say that this therapy is effective.

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And so we see that in our clinical results today.

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Many people out there will have never seen a seizure in real life.

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So it can be basically something that people just break down to really cramping.

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And it's not like you have a cramp in your leg and you just walk it off,

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you know, some motrin and walk it off.

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That just doesn't work. You can use completely control of your body.

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It can be very dangerous. For example, if you're handling just simply in the

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kitchen with a knife, if you're walking up or downstairs, If you're operating

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machinery, if you're driving a car, something like that.

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So it has a massive impact on your life.

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And when you talked about a resection, that is basically when some neurosurgeons

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take out like a little piece of the brain in some areas that is possible.

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And that can cure those seizures.

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And for some. Yeah, it can. It can be a cure. I mean, I don't think it's 100%

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in most cases, but it can be more of a cure.

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But of course, you can have side effects from any time you're opening the cranium

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or the skull and causing damage to or removing tissue can have other side effects as well.

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I was once talking to a neurosurgeon, and he said basically it's a surgery,

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but the effect is similar.

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Every neurosurgery is almost similar to have a heavy traffic accident. Yes.

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Most of those what you're speaking about is any procedure that requires opening

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the skull. So we call it craniotomy.

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Our device actually goes just below the skin, below the dermis.

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On the surface of the skull.

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So it's actually not going into the brain area.

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We are able with our, our unique technology and our algorithms to transmit the

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signals or the stimulation through the skull tissue, through the skull,

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through the bone and, and modulate the brain in that way.

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So we don't need, that's why in some ways it's, it's nice.

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The name is easy. It is, it is an easier procedure in the sense that you're

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not opening the skull in order to place the device.

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Um when we talked before you had some numbers about how many people do have

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epilepsy across the world what we look at is the in the total population so

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global population about one percent of of,

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the global population suffers from epilepsy and of that 30 percent of those.

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Are drug resistant and of

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those drug resistant patients 70 percent

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of those could be candidates for a product like easy could be candidates for

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easy drug resistance here means usually get some drugs and the epilepsy is much

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less worse or completely stops.

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And there are some forms of epilepsy where this simply doesn't work.

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It doesn't show any effect.

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Yeah. So in some cases, and when we say drug resistant or drug refractory,

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we mean they're resistant or refractory to two or more drugs.

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So that's what we consider to be drug resistant.

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And the likelihood that a third or a fourth or a fifth drug makes a significant

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improvement, it can make an improvement, but it doesn't make the same level of improvement.

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And what we would say over time is that we have an opportunity with our system

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to potentially give an alternative option before or potentially before trying

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other types of medication with those additional side effects and so on and so forth.

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So our real area of focus is the drug resistant population.

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But today what we say is, you know, we think that around that big level of population

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that around 70% of them are candidates today.

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I see. And then what you get is basically a cut in the skin on your skull and

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the implementation of your, let's call it a little machine.

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How big is it? So the system consists of the electrode array,

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and that's the electrode array, so you can see the size.

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And that's what goes, and it's great that I don't have much hair, so you can see it.

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There's an incision in the skin, and then up against the skull,

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you place the lead over the focal area.

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And then the wire is tunneled down into a location in the, depending on the

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side of the left or the right in the clavicular area, the clavicle.

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And the, what we call the pulse generator, and this is the pulse generator,

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is then inserted with the lead and then inserted into what we call a pocket.

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A pocket is made and that's inserted similar to a pacemaker.

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And that's how that's how the implant is done. And and again,

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this is a very common procedure, this tunneling and placement of the of the pulse generator.

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That's very similar to a pacemaker or even a deep brain stimulation device.

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And the electrode, like I said, is is is very simple.

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It's simply an incision. And the beauty of our system is that when or if,

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for example, there is no effect, if it doesn't have an impact,

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the entire system can be removed and you are left with the scars,

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but you don't have any hardware or any hardware left behind.

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That's not the case with other solutions or alternatives for treatment of focal

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epilepsy, drug resistant focal epilepsy.

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Since a lot of people will also listen to this, so the electrodes have fit in

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the palm of your hand, and they're very flat. They're very, very flat.

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I think they're probably a millimeter, two millimeters in thickness at the most.

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I see. And this is implemented and with the special technology stimulates a

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certain area, like a focal area, you called it,

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in the brain that then helps to reduce or maybe in the future to eliminate those seizures.

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Yeah, so it will stimulate to – the goal is to have a reduction versus baseline of greater than 50%.

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And as I mentioned, there are patients who do have a very, very high level of

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response and go to what we call seizure-free with the therapy.

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But that is not the aim.

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The aim is to have a significant reduction of 50% or greater in the seizures versus the baseline.

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Because for the people, that massively improves their life, the life quality.

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Exactly. And that's what we see, right? You mentioned there earlier,

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when you have these unpredictable episodes, it can be at a very bad time.

00:21:39.057 --> 00:21:42.557
It can be when you're walking down the stairs, when you're driving,

00:21:42.557 --> 00:21:47.357
or if you were trying to do something where you could injure yourself.

00:21:47.357 --> 00:21:53.857
Um, and it, so it, it really puts the patient in a, in a, in a position of being

00:21:53.857 --> 00:22:00.597
more isolated and, and with this type of therapy, you're, you're able to, um.

00:22:02.097 --> 00:22:07.937
You know, having fewer seizures, having fewer, uh, uh, effects get out and,

00:22:08.017 --> 00:22:12.237
and become part of society again in a way that you weren't before.

00:22:12.237 --> 00:22:21.697
The other thing is the device also has the ability for the patient to actually,

00:22:21.717 --> 00:22:24.017
if they're feeling, and some patients can do,

00:22:24.177 --> 00:22:29.517
they have this, there's an aura or some sort of a feeling prior to an epileptic episode.

00:22:29.517 --> 00:22:36.477
They can actually trigger what we call a bolus or an additional stimulation

00:22:36.477 --> 00:22:45.097
to try and cut the onset of that episode as well.

00:22:45.397 --> 00:22:56.677
So there's the automaticity and then there's the manual aspect of patient-initiated therapy as well.

00:22:57.437 --> 00:23:05.317
So many people who do have, for quite some time, epilepsy, they can feel what you call the aura,

00:23:05.757 --> 00:23:10.477
an upcoming seizure, and that's when they can stimulate in order to minimize

00:23:10.477 --> 00:23:13.037
it or to avoid it completely. Yeah.

00:23:13.477 --> 00:23:15.897
Another important thing is...

00:23:17.109 --> 00:23:23.489
This is all what we call subthreshold. So the patient actually doesn't feel the therapy at all.

00:23:24.249 --> 00:23:27.969
The only time they would feel the stimulation is after the surgery,

00:23:28.189 --> 00:23:30.429
one month after we do the initial programming.

00:23:30.929 --> 00:23:37.389
And we move the stimulation to an area where they can sense it or feel it,

00:23:37.489 --> 00:23:41.009
but then it's reduced to what we call subthreshold.

00:23:41.249 --> 00:23:50.069
And so they can't feel it at all. And so it's a completely transparent therapy in that way.

00:23:50.749 --> 00:23:52.389
You can't feel it at all.

00:23:53.129 --> 00:23:58.729
So that's also beneficial. You're not feeling a stimulation or a side effect from that.

00:23:59.529 --> 00:24:04.729
And we're really proud also of the design of this lead too, because one thing

00:24:04.729 --> 00:24:09.609
in particular for patients who have suffered from epilepsy is they may need

00:24:09.609 --> 00:24:11.689
brain scans or MRIs in the future.

00:24:11.689 --> 00:24:17.089
And this device is actually opaque in an MRI field 1.5 or 3T,

00:24:17.329 --> 00:24:25.069
you can't actually see any echo or effect in the MR scan.

00:24:25.269 --> 00:24:30.489
So it allows still for freedom for the patient to get those scans and for the

00:24:30.489 --> 00:24:33.129
physicians to use it as a diagnostic tool.

00:24:33.929 --> 00:24:36.669
It doesn't hinder future diagnostics.

00:24:37.969 --> 00:24:40.849
I see. um we've been

00:24:40.849 --> 00:24:44.029
talking about the device we've talked about the patients um

00:24:44.029 --> 00:24:47.089
actually you told me the first human clinical

00:24:47.089 --> 00:24:50.649
tries started in 2021 and you

00:24:50.649 --> 00:24:56.389
have european market approval gotten in 2022 and can you take this from there

00:24:56.389 --> 00:25:04.009
our commercial activity really kicked off uh fully in 2024 and we've been focused

00:25:04.009 --> 00:25:09.629
on our german austria switzerland markets and then And recently,

00:25:10.009 --> 00:25:17.409
halfway through last year, we we we entered a tender in the UK and are on the

00:25:17.409 --> 00:25:23.709
procurement list for for a centralized procurement list for the UK.

00:25:23.709 --> 00:25:28.709
And we'll be doing our first patients in the UK here before the end of the year.

00:25:28.849 --> 00:25:30.209
So that's really exciting.

00:25:30.449 --> 00:25:35.129
And then we also recently this fall, we started up in Portugal.

00:25:35.129 --> 00:25:36.929
That's our first distributor market.

00:25:37.569 --> 00:25:42.109
And we've done two patients there already in Portugal.

00:25:42.629 --> 00:25:46.049
But the majority of the patients are in Germany today.

00:25:47.329 --> 00:25:53.529
And that has been really ramping very nicely in key centers across Germany.

00:25:53.809 --> 00:25:57.849
I see. And what is kind of the outlook? What are you looking for?

00:25:58.029 --> 00:26:02.889
Everybody who has an understanding or key, you're based in Heidelberg.

00:26:02.889 --> 00:26:07.569
You have approval in Germany. You are an American.

00:26:07.829 --> 00:26:11.749
You work with American companies in the future. I think I could see the next step.

00:26:12.276 --> 00:26:15.336
So there's a couple of things I would add.

00:26:15.456 --> 00:26:21.796
We're very committed to expanding the science and the evidence around our products.

00:26:21.996 --> 00:26:27.996
We've initiated four different clinical projects in Europe.

00:26:27.996 --> 00:26:33.636
There are three ongoing registries. One of them is a post-market registry for

00:26:33.636 --> 00:26:37.996
our continued MDR or CE mark approval,

00:26:38.216 --> 00:26:43.076
and plus two physician-sponsored registries that are ongoing.

00:26:43.556 --> 00:26:52.256
And then we have initiated what we call an indication expansion clinical trial here in Europe.

00:26:52.356 --> 00:27:00.516
It's called Easy4U. And that study is to expand the indication from adults to

00:27:00.516 --> 00:27:04.016
teenagers, so from 12 upward.

00:27:04.416 --> 00:27:08.116
And that study is already halfway through its enrollment,

00:27:08.116 --> 00:27:13.696
and we're looking forward to the completion of that trial and being able to

00:27:13.696 --> 00:27:19.856
serve that adolescent population in the near future.

00:27:19.856 --> 00:27:27.936
Now, the biggest focus is obviously the United States from an entry standpoint.

00:27:27.936 --> 00:27:32.036
And we have a breakthrough, what we call breakthrough designation with the FDA.

00:27:32.296 --> 00:27:38.336
So we're working with them to submit our proposed what we call IDE trial,

00:27:38.516 --> 00:27:42.176
clinical trial for evaluation in the U.S.

00:27:42.396 --> 00:27:49.916
To determine, to then be able to submit for approval for use in the United States.

00:27:49.956 --> 00:27:55.596
So that trial will be our first randomized control clinical trial.

00:27:56.056 --> 00:28:00.856
And that's really exciting. So we're working on the final development of that

00:28:00.856 --> 00:28:07.216
trial and look forward to submitting that and executing that in the next year, year and a half.

00:28:08.376 --> 00:28:13.276
Especially teenagers. This has to be very important because it can be a complete...

00:28:14.112 --> 00:28:20.852
End-of-life scenario for a teenager if he or she is not invited to party and

00:28:20.852 --> 00:28:28.292
having seizures massively limits their social life and their circle of friends.

00:28:28.492 --> 00:28:33.832
I do believe that that also has a massive impact on their quality of life. It sure does.

00:28:34.072 --> 00:28:41.092
And I mean, this is a population, It's heartbreaking to see patients suffering

00:28:41.092 --> 00:28:48.512
at an early age and anything we can do to support options or choices for earlier treatment,

00:28:48.512 --> 00:28:50.792
all the better.

00:28:51.132 --> 00:28:57.672
And that's why we're doing this indication expansion trial in Europe.

00:28:57.972 --> 00:29:05.192
It's a very important underserved or unmet market at this point or need from patients.

00:29:06.052 --> 00:29:13.312
So I can already tell you have a lot of big plans going forward, especially the U.S.

00:29:13.592 --> 00:29:19.052
Increasing indications, because in my mind, there would be two important things

00:29:19.052 --> 00:29:20.252
you would need to go ahead.

00:29:20.752 --> 00:29:23.692
First, talent and second, funds. Yeah.

00:29:24.512 --> 00:29:27.692
Yeah. So we're building out the teams, right?

00:29:27.952 --> 00:29:33.632
We've expanded our team in Europe as far as sales go. We're also working to

00:29:33.632 --> 00:29:35.712
expand to other markets in Europe.

00:29:36.159 --> 00:29:42.159
We're doing that in a very thoughtful way to make sure that we're balancing

00:29:42.159 --> 00:29:47.679
supporting the existing markets, but also able to support those new market entries

00:29:47.679 --> 00:29:49.419
in a safe and meaningful way.

00:29:49.919 --> 00:29:55.339
We will work with distributors in certain markets and consider other markets to go direct.

00:29:55.559 --> 00:29:59.059
So that's work that's ongoing to expand that expertise.

00:29:59.059 --> 00:30:03.999
We have a very strong chief commercial officer in Pedro Marquez,

00:30:04.239 --> 00:30:08.079
and we have on the technology side, we have Michael Tittelbach,

00:30:08.139 --> 00:30:16.399
who's been leading for the last eight years the R&D efforts for Precisis.

00:30:16.399 --> 00:30:24.219
So, yeah, a lot of a lot of investments in in talent from also from the engineering

00:30:24.219 --> 00:30:29.659
side and the medical side and will continue to grow, grow that.

00:30:29.879 --> 00:30:38.319
I think the other the other aspects to support funding the ongoing ongoing business

00:30:38.319 --> 00:30:42.579
is going to come partially from our commercial activities, from our revenue generation.

00:30:42.579 --> 00:30:47.999
But of course, we need further investment for the big plans that we have, right?

00:30:48.159 --> 00:30:57.599
So we are looking at private alternatives as well as angel investors and VCs

00:30:57.599 --> 00:31:00.979
and different corporate partners.

00:31:01.159 --> 00:31:08.979
So we have a very strong corporate partner with Cochlear, and they are a supporter of ours.

00:31:09.859 --> 00:31:17.019
But we're looking for future investment to help us fund the next stage of our growth. I see.

00:31:19.139 --> 00:31:24.839
So only thing actually left for me to say is good luck with your endeavors.

00:31:25.079 --> 00:31:28.619
Thank you. All the investors who'd like to reach out to you down here in the

00:31:28.619 --> 00:31:33.319
show notes, we link your LinkedIn profile as well as everybody who's interested

00:31:33.319 --> 00:31:35.079
in joining you on your journey.

00:31:35.119 --> 00:31:38.199
We'll also link your career website, okay? Wonderful.

00:31:38.979 --> 00:31:41.939
It's great to talk to you. Thank you so much for the time.

00:31:42.619 --> 00:31:47.759
Totally my pleasure. So the only thing left for me is wishing you a very nice

00:31:47.759 --> 00:31:48.939
Halloween in Heidelberg.

00:31:50.159 --> 00:31:55.719
Yes. And hope to have you back with some future successful announcements.

00:31:56.059 --> 00:31:58.219
That would be great. Thank you so much.

00:31:58.799 --> 00:32:00.899
Thank you. Have a good day. Bye-bye. Bye-bye.

00:32:06.299 --> 00:32:15.479
That's all, folks. Find more news, streams, events, and interviews at www.startuprad.io.

00:32:15.779 --> 00:32:17.979
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00:32:18.800 --> 00:32:31.509
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