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Welcome to StartupRed.io, your podcast and YouTube blog covering the German

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startup scene with news, interviews and live events.

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Hello and welcome everybody to StartupRed.io. Today we're diving into the world

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of venture capital with Identity VC. Joining us is Till Klein. Hi, Irene.

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Hi, Joe. How are you today? Doing good, thank you.

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You are the founder and managing partner of Identity VC, a VC firm redefining

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investment in early-stage startups.

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In 60 seconds, Till, can you share what sparked the idea for Identity VC and

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what problem you're most passionate about solving?

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Sure, happy to. Yeah, IdentityVC invests in LGBTQ-led companies.

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And the thesis behind that is that innovation thrives when we break from the norm.

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And for the LGBTQ community, breaking the norm is part of our DNA.

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So our thesis is that LGBTQ founders are born to disrupt.

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And this is a great untapped opportunity as an investor, full stop.

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That's why we do it and what we do.

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For our listeners, what's the biggest challenge you think early startups face when securing funding?

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Let us know in the comments down here.

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Talking a little bit about your journey, your origin, your story, your vision.

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Before we got into the recording, we talked, you already had a successful career

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before founding IdentityVC, working, for example, with BCG.

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What was the catalyst that led you to launch this venture fund?

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Yeah, it's kind of, you need to go back to, so I started, actually,

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I wanted to work for a bank. When I was at university, I wanted to work for a bank.

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But I finished university in 2022. There was no jobs available in banks.

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So that's how I ended up with BCG.

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I never regretted it. And I had a good time. And I stayed there for more than 12 years.

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But I've always focused on financial services.

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And at some point when left and right, the fintech wave started,

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I saw my clients doing nothing and got a bit frustrated. And so that triggered

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me to start my own company, Fintech company.

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And so that's also how I met my now co-founder Jochen.

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He is a family office investor out of Berlin.

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And we both came across an organization called GANGELS in the U.S.

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That's initially gay investors who invested into diverse founders.

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And I came across them when looking for funding.

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Jochen, as an investor, as a co-investor, he did a lot of co-investments with

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them. And we asked ourselves kind of, why is there nothing similar in Europe?

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And so that was back five, seven years.

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And then kind of we didn't find a reason why not.

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The only reason is probably nobody did it. So then we were waiting for a while

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if somebody does it and nobody did it. And after I closed down my startup,

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we then said kind of, let's give it a try.

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Now I've got some time. And obviously, it's on us to start that idea in Europe.

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That already kind of gets my next question.

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Which gaps you saw? It's especially the LBGGQ founders that you are looking

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for from our discussion before.

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My understanding is that at least one of the members needs to identify as LBGGQ,

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but everything else is just a normal startup.

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You're also looking at the normal business projects there and stuff.

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Absolutely, absolutely. So actually, there was no fun focusing on the LGBTQ

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or queer community. It's sometimes easier than the acronyms.

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But the opportunity is huge. So we estimate that 18% of the startups do have an LGBTQ co-folder.

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And this is even growing, given the fact that in younger generations,

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more people are identifying as queer.

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So this is a huge untapped opportunity as a VC.

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And if you compare that, that's more or less the same size as the fintech market.

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So it's a huge, huge opportunity.

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You came from BCG, then you tried fintech, and then you started a VC fund.

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I think that's quite an interesting journey you have behind you.

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But what was the biggest challenge in building a VC firm that stands out in

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a very competitive industry?

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We do get, I would say, at least once a week mailings from some new fund that

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was either raised or completely new VC firm launched.

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So it gets more and more competitive, which, by the way, is for Europe a very

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good thing, because there's a lot more startups that need funding than there are VCs right now.

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But what we say kind of stood out as like the one, two or three top challenges you face there.

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Yeah, let's say, kind of, I wouldn't have started if the opportunity wasn't so obvious.

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Because honestly, starting a generalist fund in Europe at the moment, I wouldn't do that.

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I do not recommend it. But here was really an opportunity that was very obvious

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and nobody has taken it yet.

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On the other hand.

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We also were a bit naive when it came to the fundraising environment and coming

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from 2021, 2022, where capital was available easily.

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And so we were over optimistic at the end.

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So fundraising was just a bigger effort than we thought.

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At the end, if I look left and right and how many funds I saw who started earlier

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than we and who are now behind us or who have given up.

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So I'm pretty satisfied with what we've achieved so far.

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But that definitely was in that environment to raise a fund is a tough cookie

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coming all with what comes with a fund.

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So it's kind of you need to build the organization, you need to build the network, and all that comes.

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And all that without having any income, that's also kind of – that's a big structural problem for VC.

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And that prevents a lot of, let's say, uncommon people to get into VCs because

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at the end, you need to be able to afford it.

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And because fundraising takes two years and there's during those two years,

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there's no income, but a lot of costs.

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So that is kind of so Jochen and I, we are a bit older and so we could afford it.

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But that's a big challenge, particularly for younger VCs.

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And that prevents probably quite interesting VCs. I would love to see in Europe.

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Before we get to my next question, do you have any idea how one could encourage such VCs?

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Oh, pretty sure. So honestly, European VC is primarily public funding.

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So it depends on the vertical, but overall across all, it's over 30% is public

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funding. So that always we need to keep in mind.

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And so the question is kind of behind the public funding, what you want to achieve.

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And if public funding would be kind of focused on that and would drive new,

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for unconventional VCs to come up, that would work because they could put their money there.

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They don't do that, to be very honest.

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They prefer to throw their money after those who are already big.

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But that's a political decision, a wrong decision from my perspective.

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But that could change. How that could work, you see, it's about defense tech.

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So defense tech was not big. And then there was a lot of public money turned

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towards that direction, and that immediately shifted the whole industry in that direction.

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So they do have, they could play, given the fact that they are so strong, play an important role.

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Unfortunately, when it comes to new VCs and new ideas, they're not really open.

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They prefer to sit in the board of the established VCs or on the advisory board.

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When you've been talking about starting Identity VC, you talked about you would

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not start a general VC fund right now in Europe.

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That got me curious. What kind of VC fund would you start right now except for Identity VC?

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What kind of VC fund I would start?

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I haven't thought about it. Honestly, these kinds of things are very opportunity-driven.

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And honestly, if there would not have been the opportunity and there would not

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have been Jochen to do that together, I would not have done it, probably.

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So it's kind of have the idea, the opportunity, and the team.

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And honestly...

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And there is none. So I don't think I need to start a second FAT at the moment.

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So I'm still busy with the first one. I do believe so.

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Let's talk about a little bit of the industry market landscape, the competitive edge.

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You are described as investing in startups with a strong market fit and unique identity.

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What defines a strong identity in a startup?

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A strong why, a strong mission. Why are you doing this?

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What's the mission? And founders who really know they want to change something,

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they want to build something, except from getting rich, which is not,

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from my perspective, a very strong mission, at least kind of in terms of pushing a startup through.

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We've been talking about your main investment focus, but there are also,

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of course, different industry, different trends. Think about like all the things

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we've seen in the past, e-commerce, fintech, quick delivery,

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drones, and so on and so forth.

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How does IdentityVC position itself in this evolving landscape?

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Are you looking on a deal-by-deal basis? Or are you already seeing what could

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be the next trend, what could be the next interesting wave of startups?

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Lots of buzzwords, which is kind of, yeah, very kind of that characterizes the VC industry.

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Kind of there's lots of trends and fashions and then everybody is chasing that.

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So typically the most VCs are not very good in risk taking and taking new opportunities,

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which doesn't make any sense because that's a job of VC.

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But I was I've never understood.

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So you want to go for the stuff others don't look at. And honestly,

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if you look at the history of VC, that's also how big VC firms grew,

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because they took a decision that was against the market.

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But so to answer your question, what we do is we are generalists and decide deal by deal.

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So we are open for plenty of opportunities.

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And so that also comes with a challenge in terms of you need to have the expertise,

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you need to have a great network.

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But as we have that kind of very narrow focus on kind of what type of founders

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we're looking at, we decided,

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okay, we need to be a bit broader when it comes to industries and that allows

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us to see very, very interesting stuff, particularly for a guy who has a banking

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background, which is like very boring,

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very kind of always the same, a very simple industry.

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And now I have the chance to look at quite exciting startups who have really

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impact and can make a big difference to people.

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You guys are investing in early stage startups. What would you say is,

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especially from the side of

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the founders, the biggest misconception about early stage VC investments?

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And one thing that jumps to my mind is when they ask me to sign an NDA,

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which is like, and that shows there's no lake of ideas. And an idea is worth nothing.

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It's all about the execution. I've seen so many ideas that never happened.

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And this is quite often you see that from unexperienced founders.

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They come and say, can you sign an idea? and this is honestly,

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you're just talking about a brainchild and,

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there's nothing if you are not able to execute on that, it's worth nothing so

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this doesn't make any sense.

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So they learned that very fast because no VC would ever sign an NDA at that

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stage but it always gives me a smile when they come up and say, can you sign an NDA?

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It's like, no I was the same when I started my startup and you were an unexperienced founder.

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I did exactly the same.

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I see. So we're all learning. Hopefully a lot of future founders listen to this

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episode and already learn from the mistakes of others.

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I want you to close your eyes and imagine something.

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Imagine Identity VC has backed the next generation of unicorns.

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What key industry shifts would have made this possible?

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I would say it's clearly AI at the moment. It's kind of not industry-specific

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that will impact across industry.

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That's really like having even a broader impact than Internet had 30 years ago

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or 25 years ago. So, no, 30 years.

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So, shit.

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That reminds me how old I am. But this will have such an impact on so many industries,

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starting from financial industry, health, but production.

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This will be very fundamental, and we are just at the beginning.

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Actually, about being older, just a friend of my wife, she has a girlfriend,

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and the kids are teenagers.

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And I told them, I'm older than Google. And they said, no way. And I said, yes way.

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That is really old Jill we will be back for our audience with your investment

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thesis and startup selection deep dive after a short ad break.

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Hey guys, welcome back to the interview with Till from Identity VC.

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We are now talking about investment thesis and startup selection.

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Till, what are the top three criteria that determine whether Identity VC invests in a startup?

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We already heard it's not the idea, it's the execution, but what else?

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It's pretty clear. There needs to be a real problem. You need to solve a problem for somebody.

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Secondly, there needs to be a market and a big enough market.

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If there's no demand or nobody is paying for a solution for the problem or it

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is too small, it doesn't work.

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And thirdly, it needs a great team that executes it on it and solves the problem.

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That is great. It seems like you have seen my next question because beyond the

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numbers And be honest, in early stage VC investment,

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the numbers are not that important here because the real revenues will come in the future.

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What are some intangible qualities you look for in a founding team?

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That's what I mentioned before. It's kind of mission driven.

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I think that's very, very, what's the motivation? Why somebody started the startup?

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So I think that's a very, very interesting question to understand the startup.

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And why are you so crazy to go through all the pain?

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So you need to have a very strong motivation. And second is risk taking.

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You need to be willing and able to take crazy risk.

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And everybody around you will advise you not to take that risk.

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But then you are exactly on the right way.

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If everybody is disagreeing with you, go ahead. You are on the right way.

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And that combined with a hustler mentality, at the end, it's like there's nothing to delegate.

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Hate this, just get, roll your sleeves up and go create results and create them fast.

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By the way, mission driven. That made me smile because being rich quickly is not a mission here.

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It is. Honestly, that drives some founders. Yes, it does.

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This is not a company I would invest in.

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Yeah, so the getting rich is all good. And honestly, we're not good in Europe.

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So that's kind of for all the pain and all the risk you take,

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there needs to be a proper reward.

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And that's a big problem in Europe that the reward, particularly not only for

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the founder, but kind of for kind of the management team, is not enough.

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But that's not enough to build a great company and to solve a real problem.

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I was smiling because I found when you have somebody in the team who wants to

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get rich quick, he or she takes the earliest possible exit,

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during semi-retirement or something that is not the people who really want to

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build a unicorn to the end. Um,

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How do you balance investing in visionary founders versus proven traction?

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I don't balance. 100% vision.

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Okay. What role? We talked about this before.

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You and your team, obviously, like I do, use AI.

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And what role does AI play in your investment decision-making process?

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Do you leverage AI to analyze deal flow or market trends?

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It would be a lie if we don't. Can we do more?

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Honestly, we can do more, more systematically, more do kind of the routine task.

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So kind of what, honestly, what in previous times an intern did or so,

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that's all stuff that you can do or an assistant that you can do with AI.

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At the end, AI is not yet there that it can take an investment decision from

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my perspective because AI can do a lot, but it's not intelligent yet.

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And I always have the discussion with the team to say kind of this is all good market research.

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But honestly, to nail that to the point and draw a conclusion,

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a business and really an investment decision, this is missing.

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And this is what you cannot yet get out of AI.

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That's where the human factor comes in.

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I was smiling when you talked about the intern, because if you can describe

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a to-do in a way that an intern would get it, you can also delegate it to an AI.

00:21:53.370 --> 00:21:56.990
That's a very, very good point.

00:21:57.210 --> 00:22:02.610
And honestly, I see that and I've experienced that so often that you get something

00:22:02.610 --> 00:22:05.650
and you think, what the fuck is that?

00:22:05.810 --> 00:22:11.110
And then you just have to hold your own nose and think, shit,

00:22:11.310 --> 00:22:14.770
this is what the briefing I gave. I gave no briefing.

00:22:15.030 --> 00:22:19.790
So bullshit in, bullshit out. And that's exactly what's happening in much faster pace.

00:22:19.790 --> 00:22:26.650
So you get more faster feedback, but that also happens if you don't give proper

00:22:26.650 --> 00:22:30.150
briefing to your team and the more junior they are,

00:22:30.350 --> 00:22:35.090
you get non-optimal results.

00:22:36.110 --> 00:22:41.690
I see. Let's talk a little bit about business model and growth strategy here.

00:22:42.450 --> 00:22:48.330
VC is evolving. How do you see traditional VC models changing over the next five years?

00:22:49.070 --> 00:22:52.470
As we already talked, AI will have an impact.

00:22:52.710 --> 00:22:58.590
I do believe there's some overvaluation in AI, but we're just at the start of

00:22:58.590 --> 00:23:00.450
learning how to really apply it.

00:23:00.570 --> 00:23:03.430
And the development is already in the future here.

00:23:03.590 --> 00:23:06.810
So how do you see the traditional VC model changing?

00:23:07.130 --> 00:23:12.050
First of all, I would challenge your point that VC is evolving.

00:23:12.050 --> 00:23:17.190
This is a very conservative industry, which has not much involved over time

00:23:17.190 --> 00:23:19.390
and has not much changed.

00:23:19.630 --> 00:23:24.530
So it's dominated by white old men and public institutions.

00:23:24.930 --> 00:23:31.670
And they are typically not very the change drivers. And so is the industry.

00:23:33.330 --> 00:23:37.710
The only shifts we've seen is kind of what I mentioned a bit earlier is kind

00:23:37.710 --> 00:23:41.530
of when there was a shift by public funders. Kind of defense tech is a good example.

00:23:42.050 --> 00:23:46.370
So they shifted their money. That was like a big boom in one direction.

00:23:46.610 --> 00:23:50.370
And everybody is running behind them or following them.

00:23:52.130 --> 00:23:58.610
But at the end, if you look at things like women in BC, this is ridiculous what

00:23:58.610 --> 00:24:00.410
happened the last 10 years.

00:24:00.410 --> 00:24:14.110
If you look at top ranks, the share of women in VC has grown from 2011 to 2021 from 9% to 12.5%.

00:24:15.147 --> 00:24:19.307
This is fucking ridiculous. If you project that in the future,

00:24:19.307 --> 00:24:23.987
it would take another 107 years to get to parity.

00:24:24.887 --> 00:24:28.127
So this fucking industry is not changing at all.

00:24:28.267 --> 00:24:33.567
And this is all lip service and kind of we get more diverse. No, you're fucking not.

00:24:34.707 --> 00:24:42.887
So you are at a lower double digit number of female and not talking about other

00:24:42.887 --> 00:24:48.807
diversity dimensions. But there's, for obvious reasons, more data available.

00:24:49.207 --> 00:24:56.867
And that's also true to other stuff. So this industry is ready for disruption as well.

00:24:57.347 --> 00:25:01.647
And when you talk about public investors, one should keep in mind that you're

00:25:01.647 --> 00:25:06.067
not only talking about the legal entities here involved in Europe,

00:25:06.067 --> 00:25:11.087
But also, you should keep in mind that a lot of the big VC funds in the U.S.

00:25:11.147 --> 00:25:16.927
Are basically backed by something like the Teachers Retirement Fund of California,

00:25:17.527 --> 00:25:20.847
Ontario Pension Fund of Public Employees, or something like that.

00:25:20.967 --> 00:25:23.807
You should always keep that in mind.

00:25:24.747 --> 00:25:29.307
It's important, but that's a political issue, that in the U.S.

00:25:29.467 --> 00:25:35.587
Kind of pension money, and that's the biggest pool of wealth, flows also into VC.

00:25:36.067 --> 00:25:41.087
And that's a big problem of Europe that policymakers have not understood that

00:25:41.087 --> 00:25:43.967
this is the lever. The only who has understood that is Macron.

00:25:44.927 --> 00:25:48.187
Can debate about him, but that's what he did very right.

00:25:48.387 --> 00:25:54.587
He forced kind of the insurers to put more money into BC and kind of look at

00:25:54.587 --> 00:25:59.447
the numbers that in the meantime, Paris has overtaken Berlin.

00:25:59.987 --> 00:26:02.667
That's one of the reasons why. Mm-hmm.

00:26:03.633 --> 00:26:10.493
So what's your take? I mean, as a traditional VC, what's your take on alternative

00:26:10.493 --> 00:26:15.713
funding models like revenue-based financing or, for example, crowd investing?

00:26:16.253 --> 00:26:22.353
We put a lot of hope in crowd investing, but right now it's more a proof of

00:26:22.353 --> 00:26:25.593
interest by potential community, by potential audience.

00:26:26.373 --> 00:26:30.153
Like a first step to raise venture capital. I've seen it so far.

00:26:31.053 --> 00:26:33.273
Yeah, it's good to have some that never took off.

00:26:35.293 --> 00:26:41.333
Obviously they're not the solution because what we need is funding below VC

00:26:41.333 --> 00:26:48.253
level so we see a lot of great founders with great cases but they're not a VC

00:26:48.253 --> 00:26:52.853
case they might become a company that's worth 80,

00:26:52.973 --> 00:26:59.153
100 million or 100 million which is fucking successful which is great but it

00:26:59.153 --> 00:27:02.133
doesn't work for the math of a VC fund,

00:27:02.953 --> 00:27:06.833
This is just kind of you need to really chase for the unicorns.

00:27:06.933 --> 00:27:08.353
Otherwise, the math don't work.

00:27:09.093 --> 00:27:15.993
So what we do need and what is not yet available is really kind of VC-like money

00:27:15.993 --> 00:27:22.093
for kind of this level below VC case.

00:27:22.233 --> 00:27:30.533
These 50 to 100 million companies and there's a big gap. and both models you've

00:27:30.533 --> 00:27:32.233
mentioned don't solve that.

00:27:36.053 --> 00:27:39.053
You're a former consultant, so I can already guess the answer,

00:27:39.193 --> 00:27:43.233
but how do you support your portfolio companies beyond just capital?

00:27:43.633 --> 00:27:45.213
You mean I throw slides on them?

00:27:50.053 --> 00:27:55.093
Yeah, first of all, we can, yeah, I would say as every other top VC,

00:27:55.093 --> 00:28:02.073
We can help them with funding, with operating support, with strategic advice.

00:28:02.533 --> 00:28:06.913
So Jochen brings an incredible experience in fundraising.

00:28:07.453 --> 00:28:11.313
So he himself has invested over $100 million into VC.

00:28:11.653 --> 00:28:18.053
At the same time, he is an LP in over 20 funds in the U.S. and in the EU.

00:28:18.273 --> 00:28:21.793
So he has top connections and something that...

00:28:22.358 --> 00:28:30.138
It's not so common also into the family office world, which is very difficult to get in for founders.

00:28:30.638 --> 00:28:35.278
Mari has a very good operating experience. So she was a growth operator,

00:28:35.458 --> 00:28:40.258
scaled a company over a double digit in ARR.

00:28:40.558 --> 00:28:47.318
You mentioned I have a consulting background and was a founder.

00:28:47.318 --> 00:28:53.198
But that's all I would say you could expect from a VC and other VCs have as well.

00:28:53.458 --> 00:28:58.998
So what we do have and others don't have is the LGBTQ community.

00:28:59.998 --> 00:29:07.958
And so our intention is to help our founders to make the community their unfair advantage.

00:29:08.338 --> 00:29:12.738
And this is a super interesting community because it's huge.

00:29:12.898 --> 00:29:15.978
It's across borders. It's across hierarchies.

00:29:16.618 --> 00:29:22.058
And it's cross-functional silos. So this is a great, great network,

00:29:22.058 --> 00:29:29.118
which most owners have not yet properly leveraged and to get access to experts,

00:29:29.278 --> 00:29:31.478
to mentors, to corporates.

00:29:31.658 --> 00:29:36.398
We have in end of February, we have an event in Amsterdam. I'm super curious how that will work,

00:29:36.798 --> 00:29:42.158
kind of connecting LGBTQ founders with companies, with the Pride networks and

00:29:42.158 --> 00:29:46.258
the companies, And which is great because typically a company is a black box

00:29:46.258 --> 00:29:51.018
for a founder and very difficult to get into this huge black box.

00:29:51.198 --> 00:29:56.818
But the pride network in a company could give you a great network already in

00:29:56.818 --> 00:30:03.018
the company that might not exactly the right person who is in charge of what you need.

00:30:03.138 --> 00:30:08.318
But they're very open to help you, to guide you through the organization.

00:30:08.318 --> 00:30:11.058
And this is a huge opportunity.

00:30:11.438 --> 00:30:18.918
And our intention is and our mission is also to open that up for our portfolio

00:30:18.918 --> 00:30:20.058
companies, but also beyond.

00:30:21.821 --> 00:30:28.581
I see. To our listeners, if you were a startup founder, what would be the biggest

00:30:28.581 --> 00:30:31.561
challenge in raising VC funding? Let us know.

00:30:32.641 --> 00:30:40.001
To you, what do you think is the biggest challenge of startups they face when

00:30:40.001 --> 00:30:43.081
scaling, meaning they have the first investment,

00:30:43.261 --> 00:30:48.081
they have the first product, and then they want to go big, they want to scale.

00:30:48.081 --> 00:30:52.561
What is usually the biggest challenge they face and how do you help them?

00:30:52.741 --> 00:30:56.041
It's a very different thing if you're an early stage startup and you are kind

00:30:56.041 --> 00:30:59.441
of a bunch of friends, a team, and you do something together.

00:30:59.681 --> 00:31:04.441
And it's super easy because you just need to turn around and you speak to another department.

00:31:05.081 --> 00:31:08.261
Building an organization, recruiting, building an organization,

00:31:08.641 --> 00:31:13.621
building a culture, that's a big challenge and that's a complete different animal.

00:31:14.001 --> 00:31:18.521
And that's something you need to be able to. you also need to like.

00:31:18.781 --> 00:31:23.841
So for example, I know that's not my kind of thing. That's consulting doesn't work like that.

00:31:24.181 --> 00:31:27.801
Also, VC doesn't work like that.

00:31:27.861 --> 00:31:32.501
So I like to have high speed, small teams where everybody kind of is in charge.

00:31:32.821 --> 00:31:38.341
But to really scale, you need to build structures. You need to build processes.

00:31:38.581 --> 00:31:44.461
You need to build a culture that makes these structures work as you want that.

00:31:45.170 --> 00:31:51.890
So that's a big challenge. What we can do is we can be a sparring partner.

00:31:52.370 --> 00:31:57.350
That's the thing. And this is anyway kind of how I see also value creation to founders.

00:31:57.750 --> 00:32:02.290
It's they need to come to us. I don't want to obstruct help.

00:32:02.350 --> 00:32:07.610
So they need to come to us and happy to give my opinion.

00:32:07.790 --> 00:32:10.310
I've seen a lot of large organizations.

00:32:11.230 --> 00:32:17.770
Jochen has seen a lot of startups also growing exactly. and he has exited large startups.

00:32:18.070 --> 00:32:25.890
So he has seen what challenge these are. And I would say it's worthwhile talking to us about it.

00:32:27.670 --> 00:32:34.070
I see. Let us go a little bit into fundraising and financial sustainability,

00:32:34.070 --> 00:32:35.510
especially for the startups.

00:32:35.710 --> 00:32:38.530
You've worked closely with early stage startups.

00:32:38.770 --> 00:32:44.270
What's a common mistake founders make when pitching a VC?

00:32:45.190 --> 00:32:52.490
So it's quite often, but sometimes you have to be too creative when it comes to their pitch deck.

00:32:52.870 --> 00:32:57.250
It's like the pitch deck is something that you want to look for.

00:32:57.350 --> 00:33:01.170
You look for a certain set of information to do your first screening.

00:33:01.730 --> 00:33:05.910
Don't be creative. Just have the information I'm looking for.

00:33:05.970 --> 00:33:10.390
If it takes me too long to look for the information and if I'm not able to understand

00:33:10.390 --> 00:33:13.430
the product, the market, it's super simple in a few minutes.

00:33:14.950 --> 00:33:17.890
Then this is not a good sign.

00:33:18.070 --> 00:33:23.470
That does not mean it needs to be professional and also to get across kind of

00:33:23.470 --> 00:33:28.210
your branding and the shape that's kind of I'm able to do that.

00:33:28.390 --> 00:33:34.210
But sometimes too tactical, too creative decks, just do your homework.

00:33:34.890 --> 00:33:41.110
And that's because the first step is very technical in VC.

00:33:41.490 --> 00:33:44.430
You see, we see 10, 20 decks per week.

00:33:44.570 --> 00:33:49.730
So, screening it, you look for certain information, you take a decision,

00:33:50.010 --> 00:33:54.650
do we want to talk to that team or don't we want to talk to that team?

00:33:55.310 --> 00:34:00.270
If it takes us too long to figure that out, it's a default no.

00:34:02.190 --> 00:34:09.170
I see. You've been talking basically about keeping your first pitch deck boring,

00:34:09.350 --> 00:34:15.810
but what was the stand-up pitch you've received that really struck you? So far, none.

00:34:17.990 --> 00:34:24.570
I've seen good pitches, yeah, but there was not the – I'm still waiting for

00:34:24.570 --> 00:34:27.070
the real moonshot pitch that blows me away.

00:34:27.230 --> 00:34:32.830
They were all, like, better or worse, but there was none that's,

00:34:33.050 --> 00:34:37.490
like, completely thrown me away.

00:34:38.090 --> 00:34:41.970
Great. We'll be back with team and leadership after a short ad break.

00:34:49.960 --> 00:34:54.980
Hey, guys. Thanks for staying on. I'm talking with Till in, I think,

00:34:55.260 --> 00:34:57.620
more than 35 minutes already here in the recording.

00:34:58.360 --> 00:35:03.180
We are talking about now, Till from IdentityVC, I have to say,

00:35:03.320 --> 00:35:06.100
and we're talking now about team and leadership.

00:35:06.900 --> 00:35:09.700
I would be curious what one leadership

00:35:09.700 --> 00:35:14.920
lesson is you learned while running IdentityVC, not BCT, not FinTech.

00:35:17.300 --> 00:35:20.260
I i'm probably the the wrong person

00:35:20.260 --> 00:35:23.460
to ask i'm a really bad leader so

00:35:23.460 --> 00:35:29.080
if you you know this this linkedin things kind of good and bad leadership and

00:35:29.080 --> 00:35:35.600
then there's this bad leadership that's all me so i would say um i i'm not a

00:35:35.600 --> 00:35:42.120
role model here and i'm also too too old to to change uh fundamental things here.

00:35:42.320 --> 00:35:48.900
You always learn, but I would not say that my leadership style is a role model.

00:35:49.680 --> 00:35:52.940
I see. So then quickly shift into the culture.

00:35:53.340 --> 00:35:58.660
What would you say are core values that define the culture at your company?

00:35:58.840 --> 00:36:03.960
What sticks out is to be a super entrepreneurial, and that's kind of also what aligns Jochen and me.

00:36:04.040 --> 00:36:08.860
We are very different in terms of how we work, But we are super aligned on the

00:36:08.860 --> 00:36:12.400
mission, but also on the values, what we accept.

00:36:12.600 --> 00:36:16.320
And part of that is entrepreneurial. Do new opportunities.

00:36:16.720 --> 00:36:21.500
So I'm a big fan of don't ask for permission, ask for forgiveness,

00:36:21.820 --> 00:36:25.060
just do it. Only result count.

00:36:25.660 --> 00:36:29.520
And what I often come across in that industry is that they tell,

00:36:29.780 --> 00:36:31.200
yeah, but others do it like that.

00:36:31.580 --> 00:36:37.960
I don't care about how the bullshit others do. That's not an excuse not to do

00:36:37.960 --> 00:36:39.220
it better or to do it right.

00:36:39.560 --> 00:36:44.320
And I hope that's also a bit of the culture we have at Identity VC.

00:36:45.300 --> 00:36:50.360
We not just, and that's what you see quite often in VC, just copy the bullshit

00:36:50.360 --> 00:36:53.260
that the whole industry does. We do things differently.

00:36:53.939 --> 00:36:57.479
Yeah, I see this in the news, of course, always the trends.

00:36:57.639 --> 00:37:02.759
Yeah, you have like three, four big investment in one area within a month because

00:37:02.759 --> 00:37:04.139
they heard, hey, they do it.

00:37:04.519 --> 00:37:07.519
Yeah, we also had a startup pitching. Let's do also that.

00:37:09.279 --> 00:37:12.759
We've been talking before about the leadership and the team.

00:37:12.939 --> 00:37:18.799
And how do you assess whether a founding team is resilient enough to navigate

00:37:18.799 --> 00:37:19.959
the startup challenges?

00:37:21.519 --> 00:37:28.379
It's a very good example for what we just discussed, because that's what we do very differently.

00:37:28.719 --> 00:37:33.959
We do BCG McKinsey-style case interviews with the team.

00:37:34.299 --> 00:37:37.659
So once we've done all our homework, so we looked at the market,

00:37:37.839 --> 00:37:42.319
we've gone through all the Excel sheets and talked to the founders quite often about the company.

00:37:42.539 --> 00:37:47.599
Then we invite the team to us. They come to Berlin. Then, first of all,

00:37:47.659 --> 00:37:49.719
we have a dinner together, not

00:37:49.719 --> 00:37:53.579
to talk about the company, just to meet the team. What are the hobbies?

00:37:54.699 --> 00:38:00.639
What's the background? To meet the person behind, because at the end you invest in the person.

00:38:01.499 --> 00:38:05.519
And secondly, the next day we do interviews and case interviews.

00:38:05.839 --> 00:38:09.199
And this is nothing you can prepare for. That's really kind of real.

00:38:09.399 --> 00:38:16.419
We take real life examples, put them in front of the founders and see how they would solve it.

00:38:16.559 --> 00:38:23.119
And what we want to get out of that here is kind of how ready they are to take risk.

00:38:23.699 --> 00:38:28.859
Do they have a bias for speed and for results? All the capabilities we spoke

00:38:28.859 --> 00:38:32.019
earlier about to figure that out.

00:38:32.019 --> 00:38:36.679
And that works super well because founders stop,

00:38:36.899 --> 00:38:41.559
try to sell their company because they just kind of, you confront them with

00:38:41.559 --> 00:38:47.279
a question they will come across anyway in the future and see how they react.

00:38:47.579 --> 00:38:53.419
And this is turned out to be a fantastic way how to evaluate founders.

00:38:53.679 --> 00:38:59.699
So this is something I took from my BCG time with me and brought it to BC.

00:39:00.299 --> 00:39:05.279
Interestingly, I haven't seen any other VC who does it, although it's very obvious.

00:39:07.039 --> 00:39:11.779
Let's talk a little bit about regulatory and societal impact.

00:39:12.799 --> 00:39:18.479
Do you see regulatory trends affecting VC investment strategies in the coming years?

00:39:20.019 --> 00:39:26.839
Regulatory one, very much so, of course. There's a lot. But I would say kind

00:39:26.839 --> 00:39:31.899
of it's more political, even though kind of one level up, because we are at a turning point.

00:39:32.879 --> 00:39:37.699
Trump has terminated kind of the social contract between nations.

00:39:38.819 --> 00:39:44.739
So if you think based on the Swiss philosopher Jean-Jacques Rousseau,

00:39:44.899 --> 00:39:49.739
his idea of having a social contract that...

00:39:51.725 --> 00:39:55.945
People agree on rules to gain more freedom.

00:39:57.425 --> 00:40:00.805
And that's kind of how society works.

00:40:01.025 --> 00:40:02.505
That's how a state works. And

00:40:02.505 --> 00:40:06.765
since World War II, we had that also on an international level, kind of.

00:40:06.905 --> 00:40:12.645
You agree on common rules, and that gives everybody, all nations,

00:40:12.685 --> 00:40:14.765
more freedom. That is changing.

00:40:15.365 --> 00:40:18.865
Trump is somebody who said, I don't accept the rules anymore.

00:40:18.965 --> 00:40:26.205
So he stopped playing by the rule. And immediately, we are back to what Thomas

00:40:26.205 --> 00:40:31.145
Hobbes described as man is a wolf to other men.

00:40:31.505 --> 00:40:37.565
And so, I don't know if that translates to German, but the car is getting reshuffled here.

00:40:37.825 --> 00:40:45.345
And that will have huge impact on many industries, on the society,

00:40:45.345 --> 00:40:47.965
and with that also on the VC industry.

00:40:47.965 --> 00:40:53.405
I do believe it will also have an indirect impact on the European startup scene

00:40:53.405 --> 00:40:58.905
made before the VCs from the US directly investing in European startups,

00:40:58.905 --> 00:41:02.765
as well as the LPs investing in European-based funds.

00:41:03.845 --> 00:41:11.105
Absolutely. Absolutely. Because you see that will reshuffle what was common

00:41:11.105 --> 00:41:16.185
practice for a while and it will stop trends and reverse trends.

00:41:16.185 --> 00:41:20.805
And so I don't know if we get to a new level of rules,

00:41:21.085 --> 00:41:30.045
but first of all, there is somebody who just breaks the common practice,

00:41:30.045 --> 00:41:34.885
and that will definitely have a huge impact.

00:41:35.225 --> 00:41:40.905
And I don't know what the impact is, because let's see, and that also depends

00:41:40.905 --> 00:41:44.665
very much on how the European Union and Europe reacts to that.

00:41:46.385 --> 00:41:49.885
And I think that's very hard to predict at the moment.

00:41:50.565 --> 00:41:56.005
I do believe it's also important to see he's breaking the rules.

00:41:56.205 --> 00:42:00.445
If he can do it, other leaders will also try to do it. And then they'll figure

00:42:00.445 --> 00:42:02.385
out a degree to which they can do.

00:42:02.525 --> 00:42:05.785
And that at one point hopefully may establish some new rules,

00:42:06.145 --> 00:42:09.065
maybe even some better rules. Yeah, exactly.

00:42:09.745 --> 00:42:14.925
Yeah, exactly. Kind of, honestly, in general, it's not bad kind of to shake

00:42:14.925 --> 00:42:16.445
up a bit and to disrupt a bit.

00:42:16.605 --> 00:42:25.185
But kind of, if you give out fundamental rules, all others don't feel bound to the rules anymore.

00:42:25.970 --> 00:42:31.770
Um, and, uh, so this is kind of, you're leaving an equilibrium and you need

00:42:31.770 --> 00:42:35.830
to find a new equilibrium and, uh, that could be very, very painful.

00:42:35.850 --> 00:42:42.170
Uh, the path to that, I guess, or there will be one, if it's better or not, let's see, let's hope.

00:42:42.710 --> 00:42:47.510
Um, and the key question is how long will it take to, to get to that, uh, equilibrium?

00:42:48.230 --> 00:42:52.830
Yes. And it doesn't have to be optimal for everybody else. Everybody knows who

00:42:52.830 --> 00:43:02.210
knows a junk cash equilibrium that basically doesn't have to be optimal for either side.

00:43:02.390 --> 00:43:08.590
But getting off our soapbox here again, going back to VC investment,

00:43:08.870 --> 00:43:13.470
what industries do you think are the most in need of venture capital support

00:43:13.470 --> 00:43:15.390
but are often overlooked?

00:43:16.370 --> 00:43:23.170
Typically, what I was referring to before, VC has a hurt mentality.

00:43:23.610 --> 00:43:27.050
So they're all moving in one direction or the other direction.

00:43:27.290 --> 00:43:30.910
And typically, this is overemphasizing one thing or the other.

00:43:31.550 --> 00:43:34.850
We're all in consumer. No, they don't like consumer anymore.

00:43:35.010 --> 00:43:43.170
They are all in B2B SaaS, which is also bullshit. So because there is opportunity

00:43:43.170 --> 00:43:46.730
or interesting opportunities in all industries.

00:43:47.470 --> 00:43:54.150
But there's industries I think they're super interesting and I don't see them as I would expect it.

00:43:54.250 --> 00:43:57.310
It's, for example, assistive technology.

00:43:57.630 --> 00:44:02.250
So technology that helps disabled people.

00:44:02.250 --> 00:44:08.530
Because in my mind that would be kind of if kind of you have kind of a disadvantage,

00:44:08.970 --> 00:44:14.830
wouldn't it be great if you have technology that kind of jumps in and kind of

00:44:14.830 --> 00:44:19.990
replaces the disadvantage so that you are at par again?

00:44:20.230 --> 00:44:26.810
And probably it has to do with the market and how it's paid for that,

00:44:26.850 --> 00:44:33.890
but that could be a great opportunity. and a great impact for people.

00:44:34.790 --> 00:44:43.130
And I also guess, though, great economically, also interesting one because it would solve.

00:44:44.380 --> 00:44:49.720
A big challenge and an unsolved problem. Talking about problems here,

00:44:49.940 --> 00:44:55.400
I'm sure you encountered a lot of them in the past and you learned some lessons from this as well.

00:44:55.640 --> 00:45:00.260
I'm talking about the lessons for future entrepreneurs here.

00:45:01.060 --> 00:45:06.620
You know, the typical question is what piece of advice you wish you had received

00:45:06.620 --> 00:45:08.800
before starting Identity VC?

00:45:08.980 --> 00:45:12.980
I remember from the start of our interview, like almost 40 minutes ago,

00:45:12.980 --> 00:45:19.800
that you've been talking how long it takes to raise funding. Yeah.

00:45:20.680 --> 00:45:26.060
One thing is like, forget about institutional investors as an emerging manager.

00:45:26.580 --> 00:45:32.440
We've wasted some time on the institutionals before I learned, forget about them.

00:45:32.580 --> 00:45:37.780
They're not committing to emerging managers. Very, very rare cases.

00:45:38.260 --> 00:45:45.640
You need to raise your first or second fund. you raise on high-network individuals and family offices.

00:45:49.240 --> 00:45:52.500
That's known, and others have the same experience.

00:45:53.580 --> 00:45:59.280
It would have been good if I would have known that before. Then that would have saved us some time.

00:46:00.900 --> 00:46:08.340
I see, I see. Talking about a common misconception of founders about raising

00:46:08.340 --> 00:46:10.620
venture capital, for me,

00:46:11.080 --> 00:46:16.340
In the beginning, it is that every VC invests in every company.

00:46:16.660 --> 00:46:21.260
There are certain focus groups like yours. There are certain industries.

00:46:21.700 --> 00:46:27.560
Plus, there are also stages like early stage, late stage, pre-IPO, and so on and so forth.

00:46:28.920 --> 00:46:34.780
By the way, guys, if any of these terms didn't tell you anything and you're

00:46:34.780 --> 00:46:40.600
about to raise venture capital, maybe you should talk to JetGPT here or do your homework.

00:46:41.740 --> 00:46:45.620
Any other misconception that strike you?

00:46:46.200 --> 00:46:50.240
First of all, adding to the homework before you contact the VC,

00:46:50.580 --> 00:46:52.820
go to the webpage and check what they do.

00:46:53.280 --> 00:47:00.440
Yeah, so sometimes it's like crazy that people do not do the three-second check,

00:47:01.280 --> 00:47:05.220
and what do they do, what do they invest in, and everybody has it on the website,

00:47:05.260 --> 00:47:06.420
and then they contact you.

00:47:06.500 --> 00:47:09.980
That's a waste of time for both of us. And in terms of misconception,

00:47:09.980 --> 00:47:12.440
I would say it's a distribution of power.

00:47:13.664 --> 00:47:21.584
And many startups or most startups feel kind of there is kind of the VCs have

00:47:21.584 --> 00:47:27.044
much more power and they completely underestimate how big the challenge for

00:47:27.044 --> 00:47:31.464
VCs is also to allocate their money and to deploy their money.

00:47:32.264 --> 00:47:40.284
And so this is much more at eye level than than many, many founders think.

00:47:40.284 --> 00:47:46.344
And VCs are desperately looking for investment opportunities and they have to

00:47:46.344 --> 00:47:48.944
do a lot to find good companies.

00:47:49.864 --> 00:48:00.124
And if you don't get money from a VC or from many VCs, I would kind of need

00:48:00.124 --> 00:48:03.204
to rethink your business model or the way you present it.

00:48:03.364 --> 00:48:07.804
It's not the lake of capital. There's more capital than is needed out there.

00:48:08.764 --> 00:48:14.764
So be aware that VCs kind of also need to kind of pitch you and want to.

00:48:14.904 --> 00:48:18.684
If you don't get money, don't use that as an excuse.

00:48:19.604 --> 00:48:25.244
Then maybe you obviously did something wrong or something is wrong with your

00:48:25.244 --> 00:48:26.964
model or you cannot get that across.

00:48:28.084 --> 00:48:32.324
Or all VCs are wrong, which I would also could be.

00:48:32.724 --> 00:48:38.984
That also happens. But first, I would look what I can rethink my business model

00:48:38.984 --> 00:48:45.564
or the way I present before I would assume that all VCs are wrong.

00:48:47.004 --> 00:48:51.744
What's the hardest tip for first-time founder about securing their first VC

00:48:51.744 --> 00:48:54.744
check? What would they need as advice?

00:48:55.824 --> 00:49:01.004
Be more relaxed. Be aware of the imbalance of power you just described.

00:49:02.376 --> 00:49:09.396
Yeah, that's more the attitude, how you go into it. But at the end is kind of what you optimize for.

00:49:09.616 --> 00:49:13.056
I did the mistake brutally, kind of don't optimize for valuation,

00:49:13.256 --> 00:49:14.496
optimize for personal fit.

00:49:14.936 --> 00:49:18.756
It's kind of, this is a one night stand you cannot get out of.

00:49:19.216 --> 00:49:26.316
This is a marriage for 10 years and they are on your cup table.

00:49:26.316 --> 00:49:35.456
So really, really also do your due diligence and think about, can I work with this?

00:49:36.136 --> 00:49:41.056
Typically, it's a person who represents the firm and kind of is a direct contact

00:49:41.056 --> 00:49:46.476
over that firm for the next five, six, seven, eight years.

00:49:47.056 --> 00:49:51.116
And always keep in mind this one TechCrunch article that I have in mind,

00:49:51.276 --> 00:49:56.196
which kind of emphasizes a very important point. more startups have been killed

00:49:56.196 --> 00:49:59.136
by the investors than actually their competition.

00:50:02.336 --> 00:50:06.956
Interesting point of view. I haven't thought about that.

00:50:07.096 --> 00:50:12.896
I don't know that article, but it resonates. Yeah, it resonates.

00:50:13.516 --> 00:50:18.416
Now let's go into the closing and looking a little bit ahead,

00:50:18.616 --> 00:50:20.696
the future of Identity VC.

00:50:21.216 --> 00:50:24.016
What is your long-term vision for the company?

00:50:24.756 --> 00:50:30.556
It's clearly being the European leader in LGBTQ and diversity funding.

00:50:31.896 --> 00:50:39.516
That's one dimension. The other dimension is to create and be the catalyst for

00:50:39.516 --> 00:50:44.276
a strong European LGBTQ startup community.

00:50:45.632 --> 00:50:49.112
That's not there. It's a little bit in the UK. We have that.

00:50:49.212 --> 00:50:53.172
We see that, how that could work in the US. There's organizations like Ganges, like Stardark.

00:50:54.432 --> 00:51:01.032
In Europe, there's still a lot of room to really integrate founders,

00:51:01.272 --> 00:51:03.392
investors across Europe.

00:51:06.452 --> 00:51:11.272
What are you most excited about the next 12 months except the publication of

00:51:11.272 --> 00:51:13.432
this interview? Along the different dimensions.

00:51:13.712 --> 00:51:19.352
So this year, we have around eight more new investments we want to make.

00:51:19.812 --> 00:51:26.372
So this is very exciting and a lot of work, but this is always great to invest

00:51:26.372 --> 00:51:29.292
and have a new company in the portfolio.

00:51:29.292 --> 00:51:37.052
So also founders, if you're looking for LGBTQ founders, if you're looking for capital, contact us.

00:51:37.692 --> 00:51:44.032
And then secondly is we want to do the final closing of the fund in the foreseen future.

00:51:44.472 --> 00:51:52.312
And we have a lot of things on the agenda around the community and what we want

00:51:52.312 --> 00:51:54.092
to achieve and what we want to do.

00:51:54.392 --> 00:51:58.272
So this was the very short version and just the highlights.

00:51:58.272 --> 00:52:06.392
So we have a very long list, probably more than we can do, but if we achieve

00:52:06.392 --> 00:52:09.592
part of it, that would be great. Awesome.

00:52:12.352 --> 00:52:17.052
Last final questions. How can people reach you? We'll link down here in the

00:52:17.052 --> 00:52:18.272
show notes your LinkedIn profile.

00:52:18.452 --> 00:52:20.472
Is this a good way to make a first contact?

00:52:22.424 --> 00:52:29.084
LinkedIn, email. Honestly, I'm not a friend of asking for warm intros.

00:52:29.384 --> 00:52:35.484
This is kind of a big problem of the industry, kind of that shows we only want

00:52:35.484 --> 00:52:39.424
to invest in the friends of my friends.

00:52:39.624 --> 00:52:44.024
And that's one reason why this industry is not so diverse.

00:52:44.344 --> 00:52:50.064
And that's kind of same universities, same background, whatever.

00:52:50.064 --> 00:52:58.184
We want to see founders who were not part of that communities and who others might not have seen.

00:52:58.384 --> 00:53:04.664
So you can find my email on our web page. You can contact me via LinkedIn.

00:53:05.124 --> 00:53:09.344
And please do me one favor. If I don't answer at the first time,

00:53:09.544 --> 00:53:11.744
just write a second time.

00:53:12.064 --> 00:53:14.884
Sometimes things get lost. Sorry for that.

00:53:16.184 --> 00:53:22.464
I have the standard receipt check since I had a random idea during the interview

00:53:22.464 --> 00:53:25.964
with Alex from Frankenberg, at the time CEO of Hitech Krümerfonds.

00:53:26.384 --> 00:53:32.584
I asked him, he also sent me an email, and I asked him, would you reply to an

00:53:32.584 --> 00:53:36.404
email that only says, yo, we should talk? Would I reply?

00:53:39.824 --> 00:53:46.404
I don't know. I don't know. It depends. I would say one more keyword would help

00:53:46.404 --> 00:53:51.184
or a LinkedIn profile or one trigger and that's.

00:53:54.175 --> 00:53:57.635
Maybe I would, because this is very rare.

00:53:57.895 --> 00:54:01.915
I don't reply to emails that are not personally addressed to me,

00:54:02.055 --> 00:54:03.655
and there's more than you think.

00:54:03.835 --> 00:54:07.355
This is hi, comma, blah, blah, blah.

00:54:07.735 --> 00:54:12.915
And you can see that was a mass email. This one is immediately delete.

00:54:14.815 --> 00:54:21.835
I see. Also, that would be a good way for people looking to work with Identity

00:54:21.835 --> 00:54:25.175
VC as part of your staff. Best thing is follow us on LinkedIn.

00:54:25.575 --> 00:54:30.315
That's anyway a good recommendation. Then you're up to date what we invest in,

00:54:30.495 --> 00:54:33.495
what events we do. Kind of we do a lot of community events.

00:54:33.695 --> 00:54:38.255
So we have upcoming events across Europe and also job posts.

00:54:38.455 --> 00:54:41.395
So I would say that's probably the best thing. Follow us on LinkedIn.

00:54:42.435 --> 00:54:46.215
Great. Till, that has been a fantastic conversation.

00:54:48.375 --> 00:54:53.095
I loved it. Thank you very much. And to our listeners, what's a question?

00:54:53.335 --> 00:54:59.375
You would like to ask Till about Venture Capital. Drop your questions down here in the show notes.

00:54:59.995 --> 00:55:04.495
Till, thank you very much. It was a pleasure. Thank you. Pleasure was mine. Thanks for having me.

00:55:05.295 --> 00:55:08.435
And talk soon. Talk soon. Bye-bye. Bye.

00:55:13.715 --> 00:55:22.875
That's all, folks. Find more news, streams, events, and interviews at www.startuprad.io.

00:55:23.335 --> 00:55:25.415
Remember, Sherry is Carrie.

00:55:26.160 --> 00:55:38.944
Music.

