WEBVTT

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Music.

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Hello and welcome everybody. This is Joe from StartupRate.io welcoming you to

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another episode here on StartupRate.io.

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I would like to welcome Boris from Averstox here with me. Hey Boris, how are you doing?

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Hey Joe, I'm doing very fine. Happy to be here.

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It's totally my pleasure we may

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add that we are recording this

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interview shortly before the publication date which

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is a thursday here in germany which is

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also a public holiday and it's also

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father's day celebrated here in germany so happy

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father's day to all the fathers out there and if

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you're curious the next sunday is mother's day

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also happy mother's day to all the mothers out there also

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from my side of course happy days and

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all the best to all fathers and mothers out there and in

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case my parents will listen to

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this udo and sonja best wishes also to

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you yes and and everybody who's listening

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to this outside of germany should know

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that this is a holiday in germany

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not for all states but nonetheless not everybody

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would pick up your uh the phone or reply

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to your emails in time at that day

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let me quickly check it's called in english feast of a session okay here we

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go now that we got that out of the way boris let's talk a little bit about you

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and um what you've done before before you founded everstocks may we say that is something um.

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That is something you you could say follows an asset light approach.

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Would you agree something like the Flix or Uber of logistics?

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Yes, it's a very fair comparison, especially because I think Flix and Uber are

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both amazing companies and amazing founders behind that I very much look up to.

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So it's a comparison that I like to hear.

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I think in terms of being Acid Light, and Acid Light, to explain it a little

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bit, means obviously we don't own operations ourselves.

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So the same way that Flix doesn't operate their own buses and it's not owning

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buses, but working hand in hand in partnerships with bus operators,

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we bring a similar approach to logistics where we really focus on great technology,

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great software and work hand in hand with very established and experienced logistics

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providers and kind of create a win-win and the best of both worlds in the end for our customers,

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which are modern brands in e-commerce and omnichannel that then kind of get the best of both worlds.

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In software and technology from Everstox plus fully integrated operational services

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from our partner network of very strong and experienced logistics providers

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that we select with a lot of care and that we work very closely together with.

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I think one differentiation that I would like to take is that in our market,

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I think the value of software goes much deeper.

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I think many platforms like Uber or Flix, you mainly think about them in terms

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of making transactions, actions, so booking your ride or kind of booking a seat in a bus.

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In terms of Everstox on the software side, we build much more of an operating

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system where you really manage all your orders, all your inventory,

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very complex processes.

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So I think the software component of Everstox is a bit more difficult and at

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the same time creating a bit more value than other models.

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You have gotten a little bit ahead of me here, but it was a great teaser.

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Let's get started. Where you got started, you studied not too far away from

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here, from Frankfurt at University of Mannheim.

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And actually, you also studied at University of Miami.

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And in the background of my mind, there's Welcome to Miami, the song playing.

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Can you first tell us a little bit about what you've been doing there? there.

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And then we can go on through your CV and end up at founding, co-founding Averstox.

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Yes, I'm very happy to do so. And sorry for getting ahead a little bit.

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Sometimes when I talk about Averstox and I get too excited, then I keep talking.

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Yes, indeed. I grew up in Freiburg, then first moved to Mannheim for my university studies.

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So not too far from home first, But then I think international countries and

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international experiences called me.

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So I indeed spent half a year studying and living in Miami, also in the field

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of business administration.

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But also a very beautiful time because I'm very much into sports and into sunshine.

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And there's a lot of college opportunity to do that in Miami at the same time.

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After that, I also moved to Barcelona to continue my studies there.

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So you see a little bit of a tendency to follow the sun and follow sports.

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And yeah, that was a good journey and a great international experience for me.

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Did you do the usual touristy stuff being in Florida, meaning visiting Disney

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World, Cape Canaveral and all that stuff, Everglades?

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Yes, yes, yes, of course I did. I have to say that my grandparents actually

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lived in Miami or close to Miami for almost 15 or 20 years.

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So I kind of grew up with a lot of stories about Florida and Miami and a lot

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of pictures of like the good old times.

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Living there by the beach so it was also kind of a

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childhood dream for me to make it over there

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as soon as the opportunity presents itself so indeed

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I took the time the half year I

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had to experience everything that Miami Florida and the

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wider US has to offer so Disneyland Everglades

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all included and then as you said you

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went to Barcelona you have any

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recommendation what's the best time to visit the

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city yes i do i do um i

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would uh go either early in the

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year in early springtime around march or april

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or then towards uh like late fall when you go in october or november i think

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it's the best time to kind of also go there when it's not too hot but still

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beautiful weather so you can be very active enjoy the city and it's not completely

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overloaded by tourists That's one thing about Barcelona,

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as much as I love Spain and I love Barcelona and I enjoyed my time there.

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Obviously, the city is very, very crowded. And then in summertime,

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it also gets a bit too much for me.

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So I would very much recommend early spring or late fall.

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In Barcelona, which apparently is a beautiful city, you started working in consulting.

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Was that like, oh, I don't know what to do. Let's go for consulting.

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Not really. I have to say that I spent an amazing internship at BCG already during my studies.

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So I also had really strong personal connections back from that project.

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I think I had an amazing project leader, one of the most impressive people that

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I've worked with in my career so far that really made an amazing job and made

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me learn a lot within just eight or 10 weeks of that internship.

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So that kind of personal connection, I always kept it active throughout the rest of my studies.

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Joining BCG was a very natural step for me because I could work with people

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that I knew. I find them amazing. I can learn a lot from them.

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And it also gave me the opportunity to keep on living this international lifestyle

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a little bit longer because also at BCG, I could move around project by project

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a little bit to different places, also to different countries.

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So my heart was pleading a little bit leaving Barcelona and leaving Spain.

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And then BCG presented me a great opportunity to start my career and still experience

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some other countries and cultures.

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And then you went for a little bit prop tech investing.

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And then you started after a little bit over half a year, Everstox.

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Did you, when you left BCG, already had the plan of Everstox in your drawer?

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Of Everstox, 100% the way Everstox is today, no, unfortunately not.

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Otherwise, I think I would have started Everstocks already six months earlier,

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right after leaving BCG.

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But I had a very, very clear idea and a very clear plan of starting a company

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and turning into entrepreneurship.

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That's also the reason why I left BCG, where I had overall a really good time with great people,

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because I wanted to give myself the chance and the opportunity and the mental

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space to really give it all to this opportunity to start a company.

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So what I did, because I had some first ideas about the logistics market and

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like trends overall that are happening and Joe,

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my co-founder and I and later then also Felix joining, we had some ideas that

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there is a real problem and also believe that it can be solved.

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But it was still like a very, very rough idea back then.

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So I decided while we were working on kind of continuing that path and really

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understanding the market better and really getting to the conviction that this

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is exactly the company and the market that we want to build.

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I was working on the side in investment a little bit on a freelance base around

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PropTech because that obviously gave me the perfect opportunity to keep cash

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flow up in early founder days a little bit,

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which is also important if you don't sit on a big bank account after your studies.

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And at the same time, obviously looking from the investment side into different

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markets It was also a good experience for me to prepare for entrepreneurship.

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And what was the first idea of Averstocks that you started with?

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And how did it evolve over time before we get into your international expansions?

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Yeah, it was, I think, mainly an understanding of the problem and of the market opportunities.

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So in the beginning, I wouldn't call it an idea.

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It was more that we came from different angles. So when I take Johannes, one of my co-founders.

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He was running, he was also working for some time at BCG.

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He was then running an e-commerce related startup where they sold office equipment and related services.

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So he kind of had to deal with operations fulfillment and logistics in the background

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from a customer perspective.

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So he knew the pain and the problem around that. Same for my co-founder Felix,

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who worked as CTO at Rocket Internet Ventures for a couple of years.

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So he was for a decade building e-commerce and e-commerce technology and marketplaces

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and always had to take care of the problem of integrating old school logistics

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technology and myself i was more looking at it from the logistics side,

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where a lot of investment was happening in warehousing space and everything

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related to that because everybody was kind of seeing the big wave of e-commerce

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coming that then also came with

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COVID and everybody tried to prepare operational infrastructure to be ready for that.

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And the people who kind of built up the operations and invested in that,

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they were not necessarily on top of the software game that is actually needed

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to also then run this infrastructure effectively.

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So we looked at different angles on the market and we saw a lot of growth and

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we saw a lot of problems at this intersection of modern commerce and rather old school logistics.

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And that's where we said, hey, we see a very complex jungle.

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Everybody, every e-commerce company is trying to navigate it by themselves.

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And we just said there must be a better way to do this, a better way to solve

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it. And that's where we started from.

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And then there was a long journey of a lot of customer interviews,

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logistics provider interviews, where we really went deep into understanding

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the problem and drafting the concept that is Everstocks as of today.

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So I would say a very customer-oriented journey where we started with,

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hey, there's a real problem, a real pain.

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Let's talk to as many people as possible and learn as much about it as possible

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to get to the best possible idea to solve it.

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And let's try together to understand, especially for our audience here,

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what do you guys actually offer?

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So basically, we talked about the asset owners, meaning the physical warehouses,

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the trucks, all the freight logistics, and so on and so forth.

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You guys, with the software that then connects to marketplaces,

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to websites, and so on and so forth, how does this all come together?

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And, for example, I'm somebody who's trying to sell, for example, dog food.

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What kind of services would you offer me? And how do you actually provide that in the background?

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That is actually fascinating for me.

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Yeah, yeah. Yeah, I would start explaining it from the consumer perspective

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a little bit, because I think in the end, it's maybe the easiest way for all

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listeners to relate to whatever stocks is doing.

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So basically, whenever you buy something from your favorite brand,

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some kind of favorite product that you want to have, be it food,

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be it cosmetics, be it fashion, everything that you want and need for your daily life,

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you might have different channels where you buy it.

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You have some favorite online shops, you go on some marketplaces,

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you go in offline retail, you get the products.

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And what you see is obviously just like the end of the whole supply chain.

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You order your product, you get it the next day or something.

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It seems to be very simple. But what in the end happens in the background is

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a very, very, very complex journey to make sure that, you know,

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the different products are available at the right time, at the right place.

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And you can get this very timely delivery the next day or something.

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I think it's a very complex supply chain that is behind that.

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And this very complex supply chain needs to be solved by every e-commerce company on their own.

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So basically, they have to figure out everything from finding the suppliers,

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sorting out the warehouses, picking their carriers, and so on,

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to making this whole chain happening.

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And in between, they have to put a lot of different tools and software.

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And there's also still a lot of Excel and manual communication happening together

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to make this work in the end. And we as Everstocks provide an end-to-end solution to our clients.

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So we have all the services integrated in our technology, everything from ordering

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your products into your warehouses to the warehousing and fulfillment services

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that you need to basically all the last mile deliveries that you need.

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And you can all run them via our software. So basically one integration to our

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stocks and access to our software is everything you need to deliver top notch

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customer experiences to your

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clients in a very similar way to kind of the very fast standards that we,

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for example, know from Amazon over the last couple of years.

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So that means if i'm somebody who just has a website i can basically purchase

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average stocks use the the platform the services provided there and can put

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together my own version of amazon.

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Amazon logistics for me that's correct

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with the big advantage that you stay in

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control of your customer experience and of

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your supply chain which means it's not delivered

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by amazon in the end but it's delivered by chose

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pet food brand and it's an amazing

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experience for the customer and the customer relates this amazing

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experience to you and it's also your supply chain

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so if you want to change things tomorrow you can do that and

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it's not like amazon forcing some new policies or

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new fees on you but it's your distribution network it's

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your customer experience and ever stocks just gives

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you all the tools and all the intelligence and the software and

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the services you need to build that on a on

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a top-notch level i see so

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that means i could get with your service

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delivered my my product in branded boxes with the flyers um that i want to have

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in for example some other people i have distribution agreements with vouchers

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and so on and so forth and they can It can all be worked in by you guys.

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And what kind of area do you cover?

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Will you provide services for me only for Germany or all of Europe?

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Because I do have personal experiences.

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Getting from point A to point B can be very, very easy if you do it at 2 a.m.

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And it can be very, very long and very, very tiresome if you try to get from

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Berlin to Frankfurt or the other way around by car on a Friday afternoon. Yeah.

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Yeah, 100%. I think that what we as Everstocks share with our customers is really

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ambition to grow and expand.

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And that also means to grow and expand across borders and internationally.

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So we had a very strong focus with Everstocks from day one to build a very strong

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international network where we can deliver our services to our clients.

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So obviously we started out in the DACH region we very

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quickly expanded across all the major

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european markets i mean e-commerce italy france spain

00:18:07.802 --> 00:18:10.582
netherlands and so on then around tracks that it

00:18:10.582 --> 00:18:13.442
was also super important for us to have a local

00:18:13.442 --> 00:18:16.062
footprint in terms of logistics operations in the

00:18:16.062 --> 00:18:20.682
uk and then one and a half two years ago we also expanded our footprint to the

00:18:20.682 --> 00:18:25.382
us we did that because a of course we as ever stocks have strong and international

00:18:25.382 --> 00:18:30.082
and big ambitions but most importantly because our customers have them and I

00:18:30.082 --> 00:18:33.862
think scaling your business in e-commerce, scaling your operations,

00:18:34.022 --> 00:18:39.182
scaling your logistics without ever stocks is a very very complex road to go

00:18:39.182 --> 00:18:41.842
down because you will work with a lot of different providers,

00:18:42.122 --> 00:18:46.442
shipments get very costly when you cross borders and so on and so forth and

00:18:46.442 --> 00:18:50.442
we kind of build this international network that is then plug and play ready

00:18:50.442 --> 00:18:54.602
to use for all our clients and so for them expanding to more countries,

00:18:54.682 --> 00:18:59.822
to more markets, reaching more consumers with one-day, two-day delivery is much,

00:18:59.882 --> 00:19:01.862
much easier than in the traditional way.

00:19:02.062 --> 00:19:06.862
So that's one of the core value propositions, this kind of unlimited growth,

00:19:07.082 --> 00:19:09.802
also internationally that we deliver to our clients.

00:19:10.802 --> 00:19:14.942
That would mean, for example, if I want to have coverage of the European Union,

00:19:15.562 --> 00:19:17.942
I tell you that is my customer base.

00:19:18.042 --> 00:19:22.142
You can tell me I need to have stock in this warehouse, in this warehouse,

00:19:22.262 --> 00:19:26.022
in this warehouse. I need that much, and then you can provide the services for me?

00:19:26.122 --> 00:19:29.362
100%. That's also part of our sales process, for example.

00:19:29.582 --> 00:19:34.082
So we do basically for free as business development an analysis for our clients

00:19:34.082 --> 00:19:38.822
where we analyze kind of their customer profile, their order structure, and so on.

00:19:38.902 --> 00:19:43.122
And then we can make a data-driven recommendation of where should they have

00:19:43.122 --> 00:19:46.982
fulfillment centers, which markets should they serve with local warehouses,

00:19:47.042 --> 00:19:49.782
where should they use international shipping services, and so on.

00:19:49.782 --> 00:19:56.062
And then we can set up the whole distribution network for them with fulfillment

00:19:56.062 --> 00:20:00.482
centers in the countries where they have most orders and our system and software

00:20:00.482 --> 00:20:02.282
obviously runs the whole process.

00:20:02.502 --> 00:20:08.282
I have seen that you guys expanded within two years after launch to the UK which

00:20:08.282 --> 00:20:13.642
is of course not that big but also the US and I do believe providing logistics

00:20:13.642 --> 00:20:17.942
in the US is a different ballgame given that it's.

00:20:18.829 --> 00:20:23.729
Quite different from Florida, where we've already talked about to delivering

00:20:23.729 --> 00:20:25.509
in the winter in Wyoming.

00:20:25.749 --> 00:20:33.189
Yeah, my local Florida connection obviously helped in that process in terms of experiences.

00:20:33.569 --> 00:20:40.569
No, I think for us, this international expansion is mainly driven by the opportunity

00:20:40.569 --> 00:20:45.749
of being asset light and being very fast and expanding for our customers.

00:20:45.749 --> 00:20:52.189
And that meant that expanding to the UK and to the US was kind of a very strong

00:20:52.189 --> 00:20:54.669
opportunity for us and for our clients,

00:20:54.769 --> 00:20:58.889
because I think we often talk about US companies entering the European markets

00:20:58.889 --> 00:21:02.809
and having sales here and look up to US brands.

00:21:03.129 --> 00:21:04.529
And I think it's super important to

00:21:04.529 --> 00:21:08.069
also build European market leaders and international companies and brands.

00:21:08.169 --> 00:21:13.349
So we also want to expand ourselves as Everstocks, but also enable all our customers

00:21:13.349 --> 00:21:18.669
and our strong European customer base to go into international markets more

00:21:18.669 --> 00:21:20.709
effectively and be successful there.

00:21:20.969 --> 00:21:25.209
And yes, obviously, serving a huge market like the US with very,

00:21:25.309 --> 00:21:28.509
very different states and very different weather conditions and very different

00:21:28.509 --> 00:21:33.489
logistical infrastructure is a big challenge. And one of the things that we solve.

00:21:33.569 --> 00:21:37.989
So also over there, we have multiple fulfillment locations where we can cover

00:21:37.989 --> 00:21:41.629
the whole nation very fast and very efficiently in terms of delivery.

00:21:41.629 --> 00:21:48.229
And yes, if there are some very complex weather conditions that for whatever

00:21:48.229 --> 00:21:54.029
reasons, trucks can't drive on the road because it's full of ice or snow in some states,

00:21:54.269 --> 00:21:58.309
I think then the flexibility of our solution, our network also comes into play

00:21:58.309 --> 00:22:02.249
where we are able to reroute orders to other warehouse locations and fulfill

00:22:02.249 --> 00:22:08.409
them from there and manage those unexpected complexities of logistics that will

00:22:08.409 --> 00:22:12.149
always happen for a lot of different reasons, weather being one of them.

00:22:12.389 --> 00:22:20.509
I see. Just to tease you, do you also provide delivery services within Alaska and Hawaii?

00:22:22.569 --> 00:22:29.249
I think we do. Honestly, I would have to check the database for all orders and

00:22:29.249 --> 00:22:33.869
see what are the most weird addresses that we've ever delivered to.

00:22:33.889 --> 00:22:35.649
It would actually be a funny study, I think.

00:22:35.729 --> 00:22:39.289
The most rare locations that every stock is delivered to would be cool.

00:22:39.289 --> 00:22:41.769
I will look into that, but in theory, yes.

00:22:41.989 --> 00:22:45.549
But I think it's always the decision of our clients if they want to serve those

00:22:45.549 --> 00:22:51.349
areas because they, I guess, come with higher shipping costs than in other areas.

00:22:51.589 --> 00:22:55.009
And then either the customer is actually willing to pay for that,

00:22:55.169 --> 00:22:58.309
or it might not be the best business case to ship there.

00:22:58.449 --> 00:23:05.389
But maybe people on Hawaii or in Alaska are also willing to pay a bit more for their shippings.

00:23:05.529 --> 00:23:08.589
I guess that's a bit more complex to be served up there.

00:23:09.070 --> 00:23:13.810
I see. And in terms of clients, I've seen on your website, you provide services

00:23:13.810 --> 00:23:17.150
for apparel and fashion should be pretty easy.

00:23:17.270 --> 00:23:22.510
Beauty and cosmetics, also consumer goods, maybe a little bit security.

00:23:22.790 --> 00:23:28.230
But what drew in my attention is food and beverages where you have to take care

00:23:28.230 --> 00:23:30.910
of freezing or cooling and stuff like that.

00:23:30.910 --> 00:23:33.910
Furniture and home decor and what

00:23:33.910 --> 00:23:37.350
i had in mind is like big couches heavy lifting literally

00:23:37.350 --> 00:23:44.810
health and fitness maybe also some heavy lifting here jewelry once again my

00:23:44.810 --> 00:23:50.590
mind ticked uh security and toys which is apparently also uh pretty obvious

00:23:50.590 --> 00:23:55.230
here where did you start and when did at,

00:23:55.530 --> 00:23:58.710
for example, food and beverages and jewelry?

00:23:59.810 --> 00:24:04.990
Because I do believe especially food and beverages are a very special game here in terms of logistics.

00:24:05.430 --> 00:24:10.770
Yeah, yeah, yeah. So no surprise, we didn't start off with the most complex segments.

00:24:10.830 --> 00:24:18.470
So it was not the cool, fresh food that we started off with building our solution

00:24:18.470 --> 00:24:22.770
around, but obviously in the more basic segments.

00:24:22.770 --> 00:24:26.590
But at the same time, I mean, fashion and apparel might sound a bit easier,

00:24:26.810 --> 00:24:31.470
but if you go into like the complexities of return management and return refurbishments

00:24:31.470 --> 00:24:33.570
and, and, and it gets quite complex.

00:24:33.710 --> 00:24:36.630
Logistics is, is never easy for anyone.

00:24:36.790 --> 00:24:40.770
I think that's what I also love about building ever stocks, because you actually

00:24:40.770 --> 00:24:45.510
always have customers with a problem because logistics is complex.

00:24:45.630 --> 00:24:49.430
And if we do a great job and we solve those complexities, we can,

00:24:49.430 --> 00:24:51.150
we can actually do a lot for our clients.

00:24:51.150 --> 00:24:54.150
So we started off with more basic segments,

00:24:54.350 --> 00:25:00.870
but all of them have some important software and operational components on the software side,

00:25:01.070 --> 00:25:06.270
I think yes, we have delivered a lot of things around smart batch tracking solutions

00:25:06.270 --> 00:25:10.790
and like best before dates and and and and all the complexities that you need

00:25:10.790 --> 00:25:12.990
to keep track and trace of all your products and fulfill your needs.

00:25:13.590 --> 00:25:17.030
On all standards that you have in the cosmetics or food industry

00:25:17.030 --> 00:25:19.770
and same for what I just

00:25:19.770 --> 00:25:22.870
mentioned around fashion where we invested a lot in very strong return

00:25:22.870 --> 00:25:25.910
solutions and return management solutions and return

00:25:25.910 --> 00:25:30.050
to refund processes on the software side the good thing I would say the software

00:25:30.050 --> 00:25:35.790
technology that we are building it's modular so of course a food client is not

00:25:35.790 --> 00:25:39.970
similar to a fashion client but there's 90 overlap in what they need in terms

00:25:39.970 --> 00:25:43.910
of software features and then And we can build modular solutions on top of that.

00:25:43.990 --> 00:25:47.730
But we reuse the same core for every client around smart order management,

00:25:47.910 --> 00:25:50.250
smart inventory management, and so on and so forth.

00:25:50.490 --> 00:25:55.010
And on the operational side, I would say this is a big advantage of our asset-light

00:25:55.010 --> 00:25:59.510
and flexible approach because we work with logistics providers that,

00:25:59.550 --> 00:26:02.290
by themselves, specialize on certain areas.

00:26:02.430 --> 00:26:06.590
So we don't have the furniture and the food and the fashion in the same warehouse,

00:26:06.750 --> 00:26:07.850
and it's different corners.

00:26:08.050 --> 00:26:11.630
But we have specialized warehouses for food. We have specialized warehouses

00:26:11.630 --> 00:26:15.710
for fashion and we have specialized, but the customer doesn't have to care because

00:26:15.710 --> 00:26:22.450
process-wise, system-wise, software-wise, it's the standardized Everstock solution and interface.

00:26:22.770 --> 00:26:26.950
But we make sure that we have different specialists on the operational side

00:26:26.950 --> 00:26:28.910
of things for the different segments we serve.

00:26:29.130 --> 00:26:35.550
So you're basically the main knot in a complex net of corporations with a lot

00:26:35.550 --> 00:26:38.450
of established logistic partners here?

00:26:39.183 --> 00:26:48.903
Yes, yes, 100%. I think it's been our clear plan from day one to work with strong

00:26:48.903 --> 00:26:55.243
and established logistics providers on kind of an eye-to-eye partnership level.

00:26:55.503 --> 00:26:59.643
I think for many founders that go into very established industries.

00:27:00.023 --> 00:27:05.963
They often think we can do everything better and we are smarter than everyone in the industry.

00:27:05.963 --> 00:27:09.103
Industry and I very much disagree at

00:27:09.103 --> 00:27:12.683
least from what I've experienced about logistics and

00:27:12.683 --> 00:27:15.843
the people behind I think as I said logistics is

00:27:15.843 --> 00:27:18.563
super complex there are a lot of companies out there that have

00:27:18.563 --> 00:27:21.683
built up knowledge and best practice processes and

00:27:21.683 --> 00:27:24.563
so on a lot of smart people over decades in that

00:27:24.563 --> 00:27:27.923
industry also a lot of mid-sized and family-run businesses

00:27:27.923 --> 00:27:31.343
and when it comes to operations and process automation and

00:27:31.343 --> 00:27:34.183
so on they are super strong and we kind of

00:27:34.183 --> 00:27:37.023
decided that we want to work on a model that is also working

00:27:37.023 --> 00:27:39.923
perfectly well for them and we kind of complement what they

00:27:39.923 --> 00:27:42.803
do best together with the software and

00:27:42.803 --> 00:27:46.003
technology that we bring in that we do best so i

00:27:46.003 --> 00:27:48.903
mentioned earlier that we've spent a lot of time talking a

00:27:48.903 --> 00:27:52.123
lot to our customers e-commerce omnichannel company really understanding

00:27:52.123 --> 00:27:54.963
them understanding their pains and like really building for

00:27:54.963 --> 00:27:57.823
them we are still doing that with the research function as of

00:27:57.823 --> 00:28:02.903
today the same thing we also did on the side of logistics corporations where

00:28:02.903 --> 00:28:07.283
we spend a lot of time meeting with them talking what we want to do with everstox

00:28:07.283 --> 00:28:11.743
and really making everstox the software and the approach how we do business

00:28:11.743 --> 00:28:16.123
a clear win-win for both e-commerce and logistics companies.

00:28:17.884 --> 00:28:20.924
In what what kind of companies we're

00:28:20.924 --> 00:28:24.544
talking about here in terms of logistic partners it's

00:28:24.544 --> 00:28:27.324
very likely it's just not fedex and ups

00:28:27.324 --> 00:28:33.084
you're working with yeah so for i would differentiate between warehousing and

00:28:33.084 --> 00:28:38.084
fulfillment and then shipping services so for like delivering the passes from

00:28:38.084 --> 00:28:41.884
the warehouses to and we organize all of that for our clients and our software

00:28:41.884 --> 00:28:45.964
managers all of that And for the part from the warehouse to the customers,

00:28:46.184 --> 00:28:50.664
we also work with very typical carriers like DHL and UPS and FedEx and the ones

00:28:50.664 --> 00:28:55.144
that you mentioned, because obviously they are the ones who have the network

00:28:55.144 --> 00:28:59.584
and the reach to reach end customers in all areas all over the globe.

00:29:00.004 --> 00:29:03.344
There's also some innovation happening in the space, and we are always adding

00:29:03.344 --> 00:29:08.024
new partners that might deliver a bit more sustainably and so on to our solution

00:29:08.024 --> 00:29:10.484
and to our network, but we work with the core ones.

00:29:10.484 --> 00:29:17.224
When it comes to warehousing and fulfillment, we work with mainly mid-sized companies.

00:29:17.624 --> 00:29:23.524
So a couple of hundreds to a few thousands of employees, a couple of five to

00:29:23.524 --> 00:29:27.364
10 very nicely and efficiently run warehouse and fulfillment locations.

00:29:27.744 --> 00:29:30.644
Because what we experienced is that in our view,

00:29:30.784 --> 00:29:34.004
they are the perfect combination of they have a

00:29:34.004 --> 00:29:37.904
lot of scale and operational experience and firepower to

00:29:37.904 --> 00:29:41.204
also invest in very strong intra logistics automation and top-notch

00:29:41.204 --> 00:29:44.024
processes for their and our clients but they

00:29:44.024 --> 00:29:46.964
are also still agile and fast because if you

00:29:46.964 --> 00:29:50.064
grow into like a very very big logistics corporation and then

00:29:50.064 --> 00:29:53.344
you serve thousands of mid-sized e-commerce companies

00:29:53.344 --> 00:29:57.504
it's obvious that you can provide your service in the same agility and the same

00:29:57.504 --> 00:30:02.904
flexibility to that many clients across that many locations versus mid-sized

00:30:02.904 --> 00:30:08.364
providers that have in our view the perfect combination of scale and power but

00:30:08.364 --> 00:30:12.084
at but at the same time being agile and flexible in serving their clients.

00:30:14.144 --> 00:30:22.024
I see. We've been talking a lot about your clients on both sides of the network.

00:30:22.624 --> 00:30:29.324
We've been talking about what you have done so far. Let us look a little bit into the future.

00:30:30.004 --> 00:30:32.024
Everybody's now talking about AI.

00:30:33.104 --> 00:30:40.284
Are you guys also applying it? And what what do you think can be the benefit

00:30:40.284 --> 00:30:43.024
to both sides of your marketplace?

00:30:43.404 --> 00:30:49.724
Mhm. Yeah. Yeah. Big, big topic. And I sometimes when I read about AI overall

00:30:49.724 --> 00:30:53.224
and then specifically AI and supply chain and AI and logistics,

00:30:53.564 --> 00:30:56.724
I sometimes also have to smile a little bit, to be honest, because.

00:30:58.017 --> 00:31:05.497
The broad world of logistics as it works today is very far away from being ai ready,

00:31:06.177 --> 00:31:10.817
what do i mean by that of course you can build a beautiful ai solution that

00:31:10.817 --> 00:31:16.137
if you had very good data and very good data quality you could make amazing

00:31:16.137 --> 00:31:18.577
things happen with ai in logistics.

00:31:19.697 --> 00:31:24.077
For example one big topic that always comes up is around demand forecasting

00:31:24.077 --> 00:31:26.017
and inventory planning planning.

00:31:26.677 --> 00:31:32.297
If you take that example, most companies today, they plan their inventory and

00:31:32.297 --> 00:31:36.477
forecast demand based on Excel models and some gut feeling where they say,

00:31:36.557 --> 00:31:39.757
oh, we're doing a bit more marketing, so maybe there will be a bit more sales.

00:31:39.937 --> 00:31:42.197
Let's put up 10% and order 10% more.

00:31:42.397 --> 00:31:46.937
I mean, I'm exaggerating a little bit, but it's really very manual task.

00:31:47.137 --> 00:31:52.437
So 100%, I believe that AI can help to do that in a better way.

00:31:52.557 --> 00:31:55.437
And you like to talk about weather earlier

00:31:55.437 --> 00:31:58.297
so for example if you take weather conditions in

00:31:58.297 --> 00:32:01.397
your forecasting and you know that someday it's gonna

00:32:01.397 --> 00:32:04.417
rain and people will probably be more at home and that's

00:32:04.417 --> 00:32:07.897
why they will order more online on on that very day or

00:32:07.897 --> 00:32:12.657
other effects that come into play there are so many data sources that will help

00:32:12.657 --> 00:32:18.257
you in that problem but i think as long as most of logistics and most of operations

00:32:18.257 --> 00:32:22.637
actually struggles and even knowing how much inventory they have at the very

00:32:22.637 --> 00:32:26.997
moment there's not so much in terms of AI that you can build on it.

00:32:27.097 --> 00:32:32.117
So at the same time, I see that as a huge opportunity for Everstox because while

00:32:32.117 --> 00:32:37.037
I said the big world of logistics out there is not ready for AI.

00:32:37.297 --> 00:32:40.637
We have spent the last three, four years on building a

00:32:40.637 --> 00:32:44.217
perfect software layer and data layer where we integrate services into

00:32:44.217 --> 00:32:47.717
our software and you have all the required data

00:32:47.717 --> 00:32:50.777
available when it comes to order inventory in real

00:32:50.777 --> 00:32:54.377
time returns in real time and so on and so forth so what

00:32:54.377 --> 00:32:57.277
we are currently doing is because we say hey we have a lot of customers

00:32:57.277 --> 00:33:00.657
we have all the data for those customers to actually apply ai

00:33:00.657 --> 00:33:04.037
models we're doing some internal development into

00:33:04.037 --> 00:33:06.917
that direction to deliver solutions for our clients and

00:33:06.917 --> 00:33:09.937
we're also open for partnerships where we

00:33:09.937 --> 00:33:12.677
work with some companies that look at

00:33:12.677 --> 00:33:15.577
ai and supply chain but they very much face the problem

00:33:15.577 --> 00:33:18.577
that they don't find like good data and good data setups

00:33:18.577 --> 00:33:22.057
that they can work with um so everybody everyone listening

00:33:22.057 --> 00:33:24.997
in into this and building uh on ai

00:33:24.997 --> 00:33:29.897
solutions in logistics or supply chain i'm also very excited to to talk and

00:33:29.897 --> 00:33:35.077
see if if there's opportunity to cooperate yeah that totally makes sense and

00:33:35.077 --> 00:33:40.657
it it's always a problem for uh of data i also do know that there's a lot of

00:33:40.657 --> 00:33:44.557
uh demand forecasters is out there for many, many companies,

00:33:44.817 --> 00:33:48.577
and they're especially crucial in companies,

00:33:49.297 --> 00:33:54.097
producing perishables like milk products, cheese, and so on and so forth.

00:33:55.361 --> 00:33:59.141
You just can't wait until Christmas. It doesn't work that way.

00:34:00.261 --> 00:34:05.981
I do believe there will be a lot of opportunity for AI in the future.

00:34:06.101 --> 00:34:12.441
And I do believe some of the demand for casters will have to retool in that area.

00:34:12.941 --> 00:34:18.761
Talking about retooling, you guys also look into international expansion, right?

00:34:19.021 --> 00:34:25.561
Yes, yes, yes. Yes, we already talked about how international our footprint is as of today.

00:34:25.741 --> 00:34:30.901
So when we look at operational network and where we can serve our clients and

00:34:30.901 --> 00:34:36.661
which markets we can serve our clients, I think we already cover quite a lot,

00:34:36.801 --> 00:34:40.421
given that Everstocks as a company is just four and a half years old.

00:34:40.561 --> 00:34:46.621
So very proud of that and also very proud that we could prove this strong international

00:34:46.621 --> 00:34:48.041
scalability of Everstocks

00:34:48.201 --> 00:34:51.301
stocks together with a lot of clients that expanded with

00:34:51.301 --> 00:34:54.241
us over the years at the same time when when

00:34:54.241 --> 00:34:57.361
we look at go to market we've been

00:34:57.361 --> 00:35:02.381
focused on the european core markets as of today so our customer base is mainly

00:35:02.381 --> 00:35:08.121
european few us customers but mainly european like 60 70 percent from the dach

00:35:08.121 --> 00:35:14.021
region and i don't see any reason why ever stocks could not be we could not

00:35:14.021 --> 00:35:16.761
replicate our success in other international markets.

00:35:16.961 --> 00:35:20.481
I think it's mainly a matter of putting right focus on the markets,

00:35:20.541 --> 00:35:24.121
having people on the ground that speak the native languages and so on and so

00:35:24.121 --> 00:35:28.241
forth, because the technology and the service itself is very, very scalable.

00:35:28.541 --> 00:35:32.861
So international expansion, now that we feel very comfortable and strong about

00:35:32.861 --> 00:35:37.441
our position that we've built in our core markets is definitely one of the big

00:35:37.441 --> 00:35:40.281
strategic missions for 2025 and onwards.

00:35:40.281 --> 00:35:43.401
Words i see um

00:35:43.401 --> 00:35:46.621
when we talked before you also uh

00:35:46.621 --> 00:35:53.781
you've also so far raised 23 million until series a um in 2022 i do believe

00:35:53.781 --> 00:35:59.301
yes correct that means then you surpassed around 1 million us dollar annual

00:35:59.301 --> 00:36:05.221
recurring revenue your investors include rocket internet flash mentors global founders

00:36:05.461 --> 00:36:09.721
capital cap dynamic ventures, and act and capital.

00:36:09.901 --> 00:36:19.261
And we already talked about, you are going to maybe do a series B funding in 2025.

00:36:20.401 --> 00:36:24.541
Fingers crossed for this. And you're open to investors, I presume.

00:36:25.294 --> 00:36:31.374
Yes, definitely. As I just described, we have still big plans ahead of us,

00:36:31.434 --> 00:36:38.174
be it developing a product in the AI space or moving forward with our international expansion.

00:36:39.094 --> 00:36:45.834
So indeed, when investors share our passion for the space and for the opportunity

00:36:45.834 --> 00:36:50.614
and can bring some knowledge and support and also some capital to the table,

00:36:51.414 --> 00:36:56.394
We are always interested to meet and discuss the space and the opportunity itself.

00:36:56.754 --> 00:37:03.294
And I think the last few years, obviously, we've invested a lot into being very

00:37:03.294 --> 00:37:07.614
efficient and very stable and really owning our core markets and building very

00:37:07.614 --> 00:37:10.094
solid and healthy business in those core markets.

00:37:10.194 --> 00:37:14.734
So when you look at 2022, which was obviously a very good time to raise money,

00:37:15.274 --> 00:37:18.694
We used that opportunity, we raised money with great investors.

00:37:19.334 --> 00:37:24.674
And then for the last years, obviously, e-commerce was after COVID slower than it was before.

00:37:24.874 --> 00:37:29.414
So we also took the time to really double down on our core markets and build

00:37:29.414 --> 00:37:30.494
a very solid foundation.

00:37:31.114 --> 00:37:35.614
That's why we're also not under pressure for the fundraise. But I think it became

00:37:35.614 --> 00:37:39.774
clear that I'm very proud of what we've built with Everstox as of today.

00:37:40.354 --> 00:37:44.354
But there's a lot of things that I still want to do. I'm still dreaming of a

00:37:44.374 --> 00:37:48.594
lot of different things in the product and of international markets and so on and so forth.

00:37:48.754 --> 00:37:54.054
So for that additional growth journey, obviously, we are always excited to meet

00:37:54.054 --> 00:37:56.154
investors and to discuss those plans.

00:37:57.414 --> 00:38:03.034
You've been talking about international expansion. It may be great to have international

00:38:03.034 --> 00:38:06.974
investors who have boots on the ground there already, who know the market.

00:38:06.974 --> 00:38:10.674
At what areas you may consider for

00:38:10.674 --> 00:38:13.754
future expansions and you would be interested to

00:38:13.754 --> 00:38:17.274
have local investors yeah indeed i

00:38:17.274 --> 00:38:20.434
think international presence international

00:38:20.434 --> 00:38:26.154
know-how and support and scaling our organization internationally would be some

00:38:26.154 --> 00:38:32.134
of the areas where we are excited about for new investors to bring them to the

00:38:32.134 --> 00:38:37.694
table because also when i look at our cap table today and Flash Ventures and Capnemic and Acton,

00:38:37.754 --> 00:38:42.074
and by the way, to all founders out there, great experiences with our investors,

00:38:42.214 --> 00:38:43.914
so can very much recommend them.

00:38:44.414 --> 00:38:48.994
They are exactly the partners that we needed for the last couple of years,

00:38:49.094 --> 00:38:51.594
and they still have a lot to give for us for the future.

00:38:51.774 --> 00:38:58.594
But they are mostly DACH-focused, Germany-focused, and they can support an international expansion.

00:38:58.834 --> 00:39:02.134
But of course, there might be other investors that then have a very strong,

00:39:02.674 --> 00:39:08.374
foot in the ground in other markets so definitely the UK and the US are of big

00:39:08.374 --> 00:39:15.694
interest for us and investors that can support there that that would be very exciting for us.

00:39:17.976 --> 00:39:20.456
Sounds pretty good and um i

00:39:20.456 --> 00:39:25.176
can assume your answer but i'm sure you're looking for talented employees,

00:39:25.976 --> 00:39:29.596
yes definitely definitely across all areas so

00:39:29.596 --> 00:39:34.416
everyone passionate about e-commerce technology and logistics i think everything

00:39:34.416 --> 00:39:38.536
related to go to market we want to grow so we will always need marketing and

00:39:38.536 --> 00:39:43.656
sales people and then people to make our customers happy also we have some positions

00:39:43.656 --> 00:39:46.076
that go a bit deeper into logistics.

00:39:46.536 --> 00:39:51.356
So everyone who comes from the logistics industry but is maybe a bit bored of

00:39:51.356 --> 00:39:55.296
the way old school logistics companies are operating, I think Everstox could

00:39:55.296 --> 00:39:58.896
be your place to be to combine innovation and logistics.

00:39:59.076 --> 00:40:01.676
And last but not least, of course, technology data.

00:40:01.876 --> 00:40:04.976
It's at the core of our products, so always looking for people.

00:40:05.736 --> 00:40:11.056
So yeah, please, anyone who is excited about Everstox, reach out to me.

00:40:13.116 --> 00:40:15.956
And all the people because this this

00:40:15.956 --> 00:40:19.156
interview will be live for a few years everybody

00:40:19.156 --> 00:40:21.936
would like to learn more go down here in the show notes

00:40:21.936 --> 00:40:25.416
there will be of course you're a link to your company website to your linkedin

00:40:25.416 --> 00:40:31.076
profile as well as to the career website of average stocks boris it has been

00:40:31.076 --> 00:40:35.056
a pleasure talking to you thank you very much and hope to have you back in 2025

00:40:35.056 --> 00:40:39.456
and talk about your series b funding yes excited for that thank you very much

00:40:39.456 --> 00:40:41.576
for the great conversation Bye-bye.

00:40:42.236 --> 00:40:43.836
My pleasure. Have a good day. Bye-bye.

00:40:48.080 --> 00:41:14.368
Music.

